Transaction propensity prediction in B2B e commerce presents unique challenges distinct from B2C contexts, primarily due to the heterogeneous procurement behaviors of organizational entities, which violate SMOTE's implicit assumption of within class feature homogeneity. Specifically, B2B buyers exhibit multi modal procurement cycles that render linear interpolation between minority class samples structurally invalid, producing synthetic data that does not represent real purchasing behavior.
arXiv:2606. 07582v1 Announce Type: cross Abstract: Customer churn prediction is essential across data-driven industries such as insurance, digital banking, eCommerce, and subscription platforms, where retaining existing customers is typically more cost-effective than acquiring new ones.
arXiv:2603. 20775v2 Announce Type: replace Abstract: In personalized marketing, uplift models estimate the incremental effect of an intervention by modeling how customer behavior would change under alternative treatments using counterfactual analysis.
arXiv:2602. 12972v2 Announce Type: replace-cross Abstract: In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction.
arXiv:2607. 06993v1 Announce Type: new Abstract: Customer behavior modeling underpins recommendation, marketing, and decision support, yet existing approaches either optimize predictive accuracy without explaining decisions or simulate users without grounding them in real behavioral data.
arXiv:2505. 13518v3 Announce Type: replace-cross Abstract: Imbalanced datasets, where one class significantly outnumbers others, remain a persistent challenge in machine learning, often biasing predictions toward the majority class and degrading classifier performance.
arXiv:2607. 10260v1 Announce Type: new Abstract: Customer churn is a major challenge for telecommunication companies, directly eroding revenue and long term customer relationships.
arXiv:2606. 02004v1 Announce Type: cross Abstract: Consumer-price measurement increasingly draws on alternative data sources -- scanner, web-scraped, and transaction/receipt data.
arXiv:2606. 04387v1 Announce Type: cross Abstract: Sales lead conversion in high-stakes domains (e.
arXiv:2507. 14706v2 Announce Type: replace-cross Abstract: Detecting fraudulent credit card transactions remains a significant challenge, due to the extreme class imbalance in real-world data and the often subtle patterns that separate fraud from legitimate activity.
arXiv:2607. 17586v1 Announce Type: cross Abstract: Money mule accounts are critical facilitators of financial fraud, yet detecting them at scale remains challenging due to the heterogeneous nature of transactional and behavioural data.
arXiv:2606. 11207v1 Announce Type: new Abstract: We present SemantiClean, a modular framework for extracting structured semantic signals from e-commerce session data and driving pluggable inference targets including purchase intent, customer segmentation, and product affinity through a shared element library.
Merchant risk control at large payment platforms screens tens of millions of merchants daily, where false positives harm legitimate merchants and false negatives leave harmful activity undetected. The hardest cases require jointly understanding a merchant's textual profile and long behavioral sequence.