arXiv Machine Learning

Data-Driven Telecom Marketing Optimization: A Machine Learning-Based Churn Prediction and Customer Segmentation Framework

arXiv:2607. 10260v1 Announce Type: new Abstract: Customer churn is a major challenge for telecommunication companies, directly eroding revenue and long term customer relationships.

arXiv AI
Aug 28

Explainable Artificial Intelligence for Customer Churn Prediction in Telecommunications: A Framework for CRM Integration

The paper presents a framework for integrating explainable AI into customer churn prediction for telecommunications. It benchmarks four classifiers—Logistic Regression, Random Forest, XGBoost, and LightGBM—on the IBM Telco Customer Churn dataset, finding comparable performance with Logistic Regression achieving the highest AUC-ROC and LightGBM the highest accuracy. Explanations are provided via SHAP and LIME at both global and instance levels, and a four‑layer CRM integration architecture is proposed to translate risk scores and attribution vectors into actionable retention strategies, projecting a 3.3–5.3 percentage point reduction in churn and $199K–$319K savings per campaign cycle.

By Sandeep Gaddamwar
arXiv Machine Learning
1d ago

The Hidden Costs of 99% Accuracy: A Trustworthiness Audit of the Telco Customer Churn Benchmark

The paper audits the IBM Telco Customer Churn benchmark, revealing that common practices inflate performance metrics. It shows that pre‑split SMOTE boosts churn‑class F1 by 13.1 points, that isotonic regression is the best calibration method while temperature scaling fails on tree ensembles, and that the cost‑optimal decision threshold is 5–10 times lower than the F1‑optimal one, saving about $77,000 per 1,000 customers. The authors also test generalisation on Iranian Telecom and Bank churn datasets, and propose a four‑component reporting checklist with reproducible code.

By Soumyadeep Roy
arXiv AI
Jun 2

ChurnNet: A Optimized Modern AI for Churn Prediction

arXiv:2606. 00169v1 Announce Type: cross Abstract: Increased competition and the growing similarity of products and services offered by retailers have lowered the barriers for customers to switch to competitors.

By Syed Saad Saif, Giulio Maggiore, Paolo Russo, Damiano Distante
Hugging Face Trending Papers
Jul 28

SPARC Segmentation to Prediction via Affine Regression and Counterfactuals

Transaction propensity prediction in B2B e commerce presents unique challenges distinct from B2C contexts, primarily due to the heterogeneous procurement behaviors of organizational entities, which violate SMOTE's implicit assumption of within class feature homogeneity. Specifically, B2B buyers exhibit multi modal procurement cycles that render linear interpolation between minority class samples structurally invalid, producing synthetic data that does not represent real purchasing behavior.

arXiv Machine Learning
Sep 14

Optimizing for the decision not the prediction: an exploration of Smooth Net Benefit as a training objective

The study introduces Smooth Net Benefit (σNB), a differentiable approximation of Net Benefit, as a training objective aimed at aligning predictive models with threshold‑specific clinical decisions. Experiments on the Framingham cardiovascular risk dataset and 44 TabZilla datasets show that σNB training yields modest improvements for logistic regression but little to no benefit for more flexible models such as GAMs and XGBoost. The authors conclude that σNB is not a universal replacement for negative log‑likelihood training, though it may be worth exploring in contexts where model flexibility is limited.

By Koen M. F. Gorgels, Lasai Barre\~nada, Maarten van Smeden, Ben Van Calster, Ewout W. Steyerberg, Wouter A. C. van Amsterdam