arXiv:2603. 20775v2 Announce Type: replace Abstract: In personalized marketing, uplift models estimate the incremental effect of an intervention by modeling how customer behavior would change under alternative treatments using counterfactual analysis.
arXiv:2602. 12972v2 Announce Type: replace-cross Abstract: In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction.
arXiv:2607. 00512v1 Announce Type: new Abstract: Structural equation modelling (SEM) is widely used in survey-based business and information systems research to assess latent constructs and theory-driven structural relationships.
arXiv:2608. 00915v1 Announce Type: new Abstract: Uplift modeling (conditional-average-treatment-effect estimation) drives personalized targeting, yet published uplift benchmarks frequently disagree on which estimator performs best; we show the disagreement is substantially about metrics, not models.
arXiv:2506. 07673v2 Announce Type: replace Abstract: Large language model (LLM) evaluation is increasingly costly, prompting interest in methods that speed up evaluation by shrinking benchmark datasets.
arXiv:2606. 29784v1 Announce Type: cross Abstract: Reliable generative AI models critically rely on expert human annotations to evaluate output quality, yet these "gold" labels are expensive to collect and limited in quantity.
arXiv:2601. 17717v3 Announce Type: replace Abstract: Large Language Models (LLMs) have emerged as powerful tools for generating data across various modalities.
Uplift modeling, crucial for estimating individual treatment effects (ITE), faces dual challenges: flexibly leveraging inter-group similarity to enhance discriminative power and debiasing under unobserved confounding scenarios. In this paper, we propose the Cross-Head Attention Uplift Network (CHAUN) and Robust Adversarial Inverse Propensity Score (RA-IPS) method to address these limitations.
Transaction propensity prediction in B2B e commerce presents unique challenges distinct from B2C contexts, primarily due to the heterogeneous procurement behaviors of organizational entities, which violate SMOTE's implicit assumption of within class feature homogeneity. Specifically, B2B buyers exhibit multi modal procurement cycles that render linear interpolation between minority class samples structurally invalid, producing synthetic data that does not represent real purchasing behavior.
arXiv:2606. 27114v1 Announce Type: new Abstract: Uplift modeling, crucial for estimating individual treatment effects (ITE), faces dual challenges: flexibly leveraging inter-group similarity to enhance discriminative power and debiasing under unobserved confounding scenarios.
arXiv:2606. 30932v1 Announce Type: new Abstract: Two-sided marketplaces connect distinct user groups whose interests often conflict -- improving outcomes on one side could degrade the other side's experience.
arXiv:2507. 14661v2 Announce Type: replace-cross Abstract: Semi-supervised domain adaptation (SSDA) seeks to achieve accurate predictions in a target domain with limited labeled target data by exploiting abundant source and unlabeled target data.
arXiv:2608. 00701v1 Announce Type: cross Abstract: Reweighting source samples to match a target covariate distribution is a standard response to distribution shift when generalizing evidence from one population to another.