arXiv:2603. 20775v2 Announce Type: replace Abstract: In personalized marketing, uplift models estimate the incremental effect of an intervention by modeling how customer behavior would change under alternative treatments using counterfactual analysis.
arXiv:2602. 12972v2 Announce Type: replace-cross Abstract: In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction.
arXiv:2607. 00512v1 Announce Type: new Abstract: Structural equation modelling (SEM) is widely used in survey-based business and information systems research to assess latent constructs and theory-driven structural relationships.
arXiv:2608. 00915v1 Announce Type: new Abstract: Uplift modeling (conditional-average-treatment-effect estimation) drives personalized targeting, yet published uplift benchmarks frequently disagree on which estimator performs best; we show the disagreement is substantially about metrics, not models.
arXiv:2506. 07673v2 Announce Type: replace Abstract: Large language model (LLM) evaluation is increasingly costly, prompting interest in methods that speed up evaluation by shrinking benchmark datasets.
arXiv:2606. 29784v1 Announce Type: cross Abstract: Reliable generative AI models critically rely on expert human annotations to evaluate output quality, yet these "gold" labels are expensive to collect and limited in quantity.
arXiv:2601. 17717v3 Announce Type: replace Abstract: Large Language Models (LLMs) have emerged as powerful tools for generating data across various modalities.
Uplift modeling, crucial for estimating individual treatment effects (ITE), faces dual challenges: flexibly leveraging inter-group similarity to enhance discriminative power and debiasing under unobserved confounding scenarios. In this paper, we propose the Cross-Head Attention Uplift Network (CHAUN) and Robust Adversarial Inverse Propensity Score (RA-IPS) method to address these limitations.
Transaction propensity prediction in B2B e commerce presents unique challenges distinct from B2C contexts, primarily due to the heterogeneous procurement behaviors of organizational entities, which violate SMOTE's implicit assumption of within class feature homogeneity. Specifically, B2B buyers exhibit multi modal procurement cycles that render linear interpolation between minority class samples structurally invalid, producing synthetic data that does not represent real purchasing behavior.
The paper investigates how the definition of influence—specifically the behavior being attributed, the intervention on training data, and the counterfactual training process—affects rankings produced by influence estimators. It formalizes influence as a counterfactual estimand, distinguishes specification mismatch from approximation error, and categorizes existing estimators by their implied specifications. Experiments demonstrate that different specifications can lead to markedly different rankings, and that careful specification choice improves attribution quality in tasks such as noisy label detection and large‑language‑model attribution.
arXiv:2606. 27114v1 Announce Type: new Abstract: Uplift modeling, crucial for estimating individual treatment effects (ITE), faces dual challenges: flexibly leveraging inter-group similarity to enhance discriminative power and debiasing under unobserved confounding scenarios.
arXiv:2610.00873v1 Announce Type: cross Abstract: In many industrial applications, 1) tabular data is scarce and imbalanced and thus requires synthetic expansion; 2) input distributions drift between...
The paper introduces a unified evaluation protocol for robust counterfactual explanations (CFE), testing six robust methods and two baselines across four tabular datasets under eight types of model change. It shows that robustness scores vary by change type and that methods designed for one change family may not transfer to others, with RobX performing most consistently. The study emphasizes the need for a common protocol that defines model changes, measures their impact, and separates generation performance from robustness.