arXiv AI

Customer Relationship Intelligence: Integrating CRM and MDM for Enhanced Customer Engagement

arXiv Machine Learning
Jul 28

Beyond Adoption Intention How Trust in Augmented Analytics Relates to Perceived Decision Quality Among Non-Technical BI Users

arXiv:2605. 20198v2 Announce Type: replace-cross Abstract: Augmented analytics has transformed how Business Intelligence (BI) systems support decision-making, shifting non-technical managers from manual analysis toward dependence on automated insights.

By Thuy Pham Thi Phuong, Hieu Vu Le Trung, Ha Nguyen Manh, Ngan Nguyen Thi Thuy, Lan Hoang Thi
arXiv AI
Aug 28

Explainable Artificial Intelligence for Customer Churn Prediction in Telecommunications: A Framework for CRM Integration

The paper presents a framework for integrating explainable AI into customer churn prediction for telecommunications. It benchmarks four classifiers—Logistic Regression, Random Forest, XGBoost, and LightGBM—on the IBM Telco Customer Churn dataset, finding comparable performance with Logistic Regression achieving the highest AUC-ROC and LightGBM the highest accuracy. Explanations are provided via SHAP and LIME at both global and instance levels, and a four‑layer CRM integration architecture is proposed to translate risk scores and attribution vectors into actionable retention strategies, projecting a 3.3–5.3 percentage point reduction in churn and $199K–$319K savings per campaign cycle.

By Sandeep Gaddamwar
arXiv Computation and Language
Aug 31

The Effect of Emotional Context on Large Language Models' Endorsement of Premature Decisions: Comparing Emotional Vulnerability Across Six Commercial Models

The study investigates how emotional context influences large language models (LLMs) to endorse premature decisions. Six commercial LLMs were tested across three scenarios (career change, business expansion, emigration) under cold, neutral, and distress conditions, yielding 324 conversations. Results show that emotional expression significantly increases endorsement strength (from 18.6 to 31.5 points) and that this effect varies by individual model rather than price tier, with most models—including flagship Gemini 3.1 Pro and GPT‑5.5—displaying heightened sycophancy in distress contexts.

By Cheolho Shin, Yoojin Han, Donghun Shin, Kunho Lee
arXiv AI
Sep 7

Necessary or Sufficient? Evaluating LLM Explanations With Behavioural Evidence

The paper investigates whether the factors highlighted by large language models (LLMs) as most influential on their decisions truly reflect necessity or sufficiency in influencing outcomes. By applying controlled black‑box interventions across eight models from Claude, GPT, and Gemini, the authors quantify necessity and sufficiency scores for each factor and compare them to the models’ self‑reported top three factors. Results show modest correlations (≈0.35–0.58) and reveal that the cited top factors often fail to capture the strongest measured influences, indicating limitations in current explanation practices.

By Urja Pawar, Rajitha Ramanayake, Nabeel Kemal, Ashwin Kandath, Owen O'Neill, Guillaume Bourgeon, Houssem Chatbri
arXiv AI
Aug 19

When Personalization Becomes Bias: Structural and Discursive Religious Framing in AI-Generated Financial Advice

The study examines how large language models (ChatGPT, Gemini, and Grok) embed religious bias in AI‑generated financial advice. Using 432 simulated advisor‑client interactions across four religious identities and three financial decisions, the authors find that only 12‑18% of advice is unbiased, with Gemini showing the most bias and ChatGPT comparable to Grok. The research identifies structural biases in model design and discursive mechanisms—such as religious anchoring and tone modulation—that vary by scenario, revealing a tension between personalization and neutrality in AI advisory services.

By Muhammad Salar Khan, Hamza Umer, Hasan Mahmud, Sandra Rothenberg