arXiv:2603. 20775v2 Announce Type: replace Abstract: In personalized marketing, uplift models estimate the incremental effect of an intervention by modeling how customer behavior would change under alternative treatments using counterfactual analysis.
By Yuxuan Yang, Dugang Liu, Yiyan Huang
arXiv:2601. 17717v3 Announce Type: replace Abstract: Large Language Models (LLMs) have emerged as powerful tools for generating data across various modalities.
By Kaituo Zhang, Mingzhi Hu, Hoang Anh Duy Le, Fariha Kabir Torsha, Zhimeng Jiang, Minh Khai Bui, Chia-Yuan Chang, Yu-Neng Chuang, Zhen Xiong, Ying Lin, Guanchu Wang, Na Zou
arXiv:2608. 13461v1 Announce Type: new Abstract: Post-click conversion rate (CVR) is a key metric in various scenarios including e-commerce and advertising, reflecting the efficiency and user experience in the second stage of the conversion process.
By Jiayi Dan, Bo Li, Lu Deng, Yong Wang
arXiv:2608. 14606v1 Announce Type: cross Abstract: Large language models (LLMs) are increasingly used as synthetic survey respondents, but existing evaluations ask whether answers look plausible at the individual level.
By Mantas Lukauskas, Viktorija \v{S}arkauskait\.e
Transaction propensity prediction in B2B e commerce presents unique challenges distinct from B2C contexts, primarily due to the heterogeneous procurement behaviors of organizational entities, which violate SMOTE's implicit assumption of within class feature homogeneity. Specifically, B2B buyers exhibit multi modal procurement cycles that render linear interpolation between minority class samples structurally invalid, producing synthetic data that does not represent real purchasing behavior.
arXiv:2607. 05985v1 Announce Type: new Abstract: This paper presents a black-box evaluation framework to systematically assess the ability of Large Language Models (LLMs) to generate Design Structure Matrices (DSMs) from structured technical documentation.
By Niels Potters, Theo Hofman