arXiv:2607. 00512v1 Announce Type: new Abstract: Structural equation modelling (SEM) is widely used in survey-based business and information systems research to assess latent constructs and theory-driven structural relationships.
arXiv:2603. 20775v2 Announce Type: replace Abstract: In personalized marketing, uplift models estimate the incremental effect of an intervention by modeling how customer behavior would change under alternative treatments using counterfactual analysis.
arXiv:2601. 17717v3 Announce Type: replace Abstract: Large Language Models (LLMs) have emerged as powerful tools for generating data across various modalities.
arXiv:2608. 13461v1 Announce Type: new Abstract: Post-click conversion rate (CVR) is a key metric in various scenarios including e-commerce and advertising, reflecting the efficiency and user experience in the second stage of the conversion process.
arXiv:2608. 14606v1 Announce Type: cross Abstract: Large language models (LLMs) are increasingly used as synthetic survey respondents, but existing evaluations ask whether answers look plausible at the individual level.
Transaction propensity prediction in B2B e commerce presents unique challenges distinct from B2C contexts, primarily due to the heterogeneous procurement behaviors of organizational entities, which violate SMOTE's implicit assumption of within class feature homogeneity. Specifically, B2B buyers exhibit multi modal procurement cycles that render linear interpolation between minority class samples structurally invalid, producing synthetic data that does not represent real purchasing behavior.
arXiv:2607. 05985v1 Announce Type: new Abstract: This paper presents a black-box evaluation framework to systematically assess the ability of Large Language Models (LLMs) to generate Design Structure Matrices (DSMs) from structured technical documentation.
arXiv:2606. 05029v1 Announce Type: new Abstract: Controlled experiments are the backbone of machine learning research, but at the scale of modern foundation models, they have become prohibitively expensive.
arXiv:2608. 05086v1 Announce Type: new Abstract: Language models differ in how safely they behave and these differences are measured by safety benchmarks.
arXiv:2606. 00051v1 Announce Type: cross Abstract: Large Language Models (LLMs) are increasingly used in analytical workflows, but their suitability as exploratory data analysis (EDA) agents in business settings remains uncertain.
arXiv:2606. 00160v1 Announce Type: cross Abstract: Large language models (LLMs) suffer from degraded safety capabilities even when fine-tuned with benign datasets.
arXiv:2507. 04491v2 Announce Type: replace-cross Abstract: Large language models (LLMs) are rapidly being integrated into psychological and behavioral research as research tools, evaluation targets, human simulators, and cognitive models.
arXiv:2606. 04592v1 Announce Type: cross Abstract: LLM-based digital twins promise to scale and accelerate market research, but most published twins are either coarse persona bots conditioned on a few demographic questions or detailed individual-level twins built on purpose-collected surveys and interview transcripts.