Hugging Face Trending Papers July 28, 2026

SPARC Segmentation to Prediction via Affine Regression and Counterfactuals

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Transaction propensity prediction in B2B e commerce presents unique challenges distinct from B2C contexts, primarily due to the heterogeneous procurement behaviors of organizational entities, which violate SMOTE's implicit assumption of within class feature homogeneity. Specifically, B2B buyers exhibit multi modal procurement cycles that render linear interpolation between minority class samples structurally invalid, producing synthetic data that does not represent real purchasing behavior.

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computer-vision

arXiv AI

Jun 9

Customer Churn Prediction on Structured Data Using FT-Transformer and Stacking Ensembles

arXiv:2606. 07582v1 Announce Type: cross Abstract: Customer churn prediction is essential across data-driven industries such as insurance, digital banking, eCommerce, and subscription platforms, where retaining existing customers is typically more cost-effective than acquiring new ones.

By Joyjit Roy, Samaresh Kumar Singh, Laxmi Shaw

llms benchmarks

arXiv Machine Learning

Jun 17

Evaluating Uplift Modeling under Structural Biases: Insights into Metric Stability and Model Robustness

arXiv:2603. 20775v2 Announce Type: replace Abstract: In personalized marketing, uplift models estimate the incremental effect of an intervention by modeling how customer behavior would change under alternative treatments using counterfactual analysis.

By Yuxuan Yang, Dugang Liu, Yiyan Huang

benchmarks safety

arXiv Machine Learning

Jun 2

Jointly Optimizing Debiased CTR and Uplift for Coupons Marketing: A Unified Causal Framework

arXiv:2602. 12972v2 Announce Type: replace-cross Abstract: In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction.

By Siyun Yang, Shixiao Yang, Jian Wang, Di Fan, Kehe Cai, Haoyan Fu, Jiaming Zhang, Wenjin Wu, Peng Jiang

safety

arXiv AI

Aug 28

Explainable Artificial Intelligence for Customer Churn Prediction in Telecommunications: A Framework for CRM Integration

The paper presents a framework for integrating explainable AI into customer churn prediction for telecommunications. It benchmarks four classifiers—Logistic Regression, Random Forest, XGBoost, and LightGBM—on the IBM Telco Customer Churn dataset, finding comparable performance with Logistic Regression achieving the highest AUC-ROC and LightGBM the highest accuracy. Explanations are provided via SHAP and LIME at both global and instance levels, and a four‑layer CRM integration architecture is proposed to translate risk scores and attribution vectors into actionable retention strategies, projecting a 3.3–5.3 percentage point reduction in churn and $199K–$319K savings per campaign cycle.

By Sandeep Gaddamwar

computer-vision benchmarks

arXiv AI

Jul 9

Large Behavior Model: A Promptable Digital Twin of the Retail Customer

arXiv:2607. 06993v1 Announce Type: new Abstract: Customer behavior modeling underpins recommendation, marketing, and decision support, yet existing approaches either optimize predictive accuracy without explaining decisions or simulate users without grounding them in real behavioral data.

By Wachiravit Modecrua, Krittin Pachtrachai, Touchapon Kraisingkorn

llms rag reinforcement-learning fine-tuning benchmarks

arXiv AI

Sep 1

Beyond Ranking Accuracy: Evaluating LLM-Cited Feature Rationales for Next Basket Repurchase Recommendation

arXiv:2608.30333v1 Announce Type: cross Abstract: Next-basket repurchase recommendation is commonly formulated as a ranking task: given a customer's purchase history, the system ranks previously purc...

By Yanan Cao, Anay Dombe, Murali Mohana Krishna Dandu, Shreeranjani Srirangamsridharan, Sinduja Subramaniam, Yogananth Mahalingam, Evren Korpeoglu, Kannan Achan

llms

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