arXiv:2606. 07582v1 Announce Type: cross Abstract: Customer churn prediction is essential across data-driven industries such as insurance, digital banking, eCommerce, and subscription platforms, where retaining existing customers is typically more cost-effective than acquiring new ones.
By Joyjit Roy, Samaresh Kumar Singh, Laxmi Shaw
arXiv:2603. 20775v2 Announce Type: replace Abstract: In personalized marketing, uplift models estimate the incremental effect of an intervention by modeling how customer behavior would change under alternative treatments using counterfactual analysis.
By Yuxuan Yang, Dugang Liu, Yiyan Huang
arXiv:2602. 12972v2 Announce Type: replace-cross Abstract: In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction.
By Siyun Yang, Shixiao Yang, Jian Wang, Di Fan, Kehe Cai, Haoyan Fu, Jiaming Zhang, Wenjin Wu, Peng Jiang
arXiv:2607. 06993v1 Announce Type: new Abstract: Customer behavior modeling underpins recommendation, marketing, and decision support, yet existing approaches either optimize predictive accuracy without explaining decisions or simulate users without grounding them in real behavioral data.
By Wachiravit Modecrua, Krittin Pachtrachai, Touchapon Kraisingkorn
arXiv:2505. 13518v3 Announce Type: replace-cross Abstract: Imbalanced datasets, where one class significantly outnumbers others, remain a persistent challenge in machine learning, often biasing predictions toward the majority class and degrading classifier performance.
By Behnam Yousefimehr, Mehdi Ghatee, Javad Fazli, Shervin Ghaffari, Zahra Rafei, Mohammad Amin Seifi, Sajed Tavakoli, Abolfazl Nikahd, Mahdi Razi Gandomani, Alireza Orouji, Ramtin Mahmoudi Kashani, Sarina Heshmati, Negin Sadat Mousavi
arXiv:2607. 10260v1 Announce Type: new Abstract: Customer churn is a major challenge for telecommunication companies, directly eroding revenue and long term customer relationships.
By Nada Ali, Lina Ahmed, Tahani Abdalla Attia Gasmalla