arXiv Machine Learning

High-Frequency Pricing at Scale for E-Commerce

arXiv:2606. 13741v1 Announce Type: new Abstract: This paper presents the design, development, and implementation of a specialized forecast-then-optimize algorithmic pricing tool for sales campaigns in fashion e-commerce.

arXiv AI
Jun 26

AIGP: An LLM-Based Framework for Long-Term Value Alignment in E-Commerce Pricing

arXiv:2606. 26787v1 Announce Type: cross Abstract: Traditional dynamic pricing models in large-scale e-commerce suffer from limited interpretability, poor utilization of unstructured information, and misalignment with long-term business objectives such as cumulative Gross Merchandise Value (GMV), Return on Investment (ROI) and milestone achievement.

By Chennan Ma, Yanning Zhang, Siqi Hong, Xiuchong Wang, Fei Xiao, Keping Yang
arXiv AI
Jun 16

LLM-Powered Virtual Population for Demand Simulation and Pricing

arXiv:2606. 16183v1 Announce Type: cross Abstract: We develop an LLM-powered virtual population model that simulates demand for pricing decisions, in settings where products are described by rich unstructured information, such as text descriptions and images, and where decision makers need not only mean-demand predictions but also uncertainty estimates for counterfactual prices.

By Chengpiao Huang, Kaizheng Wang
arXiv Machine Learning
Sep 3

Marginal Expected Revenue for Jointly Ranking Auction and Fixed-Price Listings in E-Commerce Sponsored Search

The paper extends the Expected Cost-per-Mille (eCPM) framework to handle auction and hybrid "Auction with Buy It Now" (ABIN) listings by deriving a marginal eCPM (meCPM) that captures the incremental value of showing an additional impression for items whose prices evolve dynamically. This unified ranking objective allows fixed-price, auction, and ABIN listings to be compared and ranked together. A production implementation was tested via online A/B experiments on a large e-commerce platform, yielding positive revenue gains and statistically significant improvements in user metrics, leading to deployment in production.

By Greg Kocher, Sanjana Arun
arXiv Computation and Language
Sep 1

LLP: LLM-Based Product Pricing in E-commerce

The paper introduces LLP, a Large Language Model–based generative framework for pricing second‑hand products on consumer‑to‑consumer platforms. LLP retrieves similar items to capture market dynamics, then uses LLMs to generate price suggestions, refined through supervised fine‑tuning and group relative policy optimization. A confidence‑based filter rejects unreliable predictions, and experiments show LLP outperforms prior methods, achieving higher static adoption rates when deployed on Xianyu.

By Hairu Wang, Sheng You, Qiheng Zhang, Xike Xie, Shuguang Han, Yuchen Wu, Fei Huang, Jufeng Chen