arXiv Computation and Language

LLP: LLM-Based Product Pricing in E-commerce

The paper introduces LLP, a Large Language Model–based generative framework for pricing second‑hand products on consumer‑to‑consumer platforms. LLP retrieves similar items to capture market dynamics, then uses LLMs to generate price suggestions, refined through supervised fine‑tuning and group relative policy optimization. A confidence‑based filter rejects unreliable predictions, and experiments show LLP outperforms prior methods, achieving higher static adoption rates when deployed on Xianyu.

arXiv AI
Jun 26

AIGP: An LLM-Based Framework for Long-Term Value Alignment in E-Commerce Pricing

arXiv:2606. 26787v1 Announce Type: cross Abstract: Traditional dynamic pricing models in large-scale e-commerce suffer from limited interpretability, poor utilization of unstructured information, and misalignment with long-term business objectives such as cumulative Gross Merchandise Value (GMV), Return on Investment (ROI) and milestone achievement.

By Chennan Ma, Yanning Zhang, Siqi Hong, Xiuchong Wang, Fei Xiao, Keping Yang
arXiv Machine Learning
Oct 12

Constrained Triple-Head Price Optimization (C3PO) Network for Discrete-Choice Models

The paper introduces the Constrained Triple-Head Price Optimization (C3PO) network, a transformer-based model designed for real‑time bi‑level decision making in discrete‑choice settings. C3PO integrates price imitation learning, multi‑task revenue prediction, and in‑context elasticity learning, while a lightweight differentiable constraint layer enforces business pricing rules. Experiments on simulated, synthetic, and real‑world datasets show that C3PO outperforms calibrated MNL baselines by up to 7.9 percentage points in expected revenue and reduces constraint violations by over 50%, with significant improvements in healthcare tender and airline ancillary pricing applications.

By Shivaram Subramanian, Zhengliang Xue, Markus Ettl, Yingdong Lu, Jayant Kalagnanam
arXiv AI
Jun 16

LLM-Powered Virtual Population for Demand Simulation and Pricing

arXiv:2606. 16183v1 Announce Type: cross Abstract: We develop an LLM-powered virtual population model that simulates demand for pricing decisions, in settings where products are described by rich unstructured information, such as text descriptions and images, and where decision makers need not only mean-demand predictions but also uncertainty estimates for counterfactual prices.

By Chengpiao Huang, Kaizheng Wang
arXiv Machine Learning
Jul 22

JD-BP: A Joint-Decision Generative Framework for Auto-Bidding and Pricing

arXiv:2604. 05845v2 Announce Type: replace-cross Abstract: Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget.

By Linghui Meng, Chun Gan, Shengsheng Niu, Chengcheng Zhang, Chenchen Li, Chuan Yang, Yi Mao, Xin Zhu, Jie He, Zhangang Lin, Ching Law
arXiv AI
Jul 7

TaoSR-AGRL: Adaptive Guided Reinforcement Learning Framework for E-commerce Search Relevance

arXiv:2510. 08048v4 Announce Type: replace-cross Abstract: Query-product relevance prediction is fundamental to e-commerce search and has become even more critical in the era of AI-powered shopping, where semantic understanding and complex reasoning directly shape the user experience and business conversion.

By Jianhui Yang, Yiming Jin, Pengkun Jiao, Chenhe Dong, Zerui Huang, Shaowei Yao, Xiaojiang Zhou, Dan Ou, Haihong Tang
arXiv Computation and Language
Sep 11

LLMAR: A Tuning-Free Recommendation Framework for Sparse and Text-Rich Industrial Domains

LLMAR is a tuning‑free recommendation framework designed for sparse, text‑rich industrial B2B domains. It transforms user behavioral history into structured semantic motives using LLM inference, employs a reflection loop to self‑correct hallucinations, and operates cost‑effectively with asynchronous batch processing. Experiments on MovieLens‑1M, Amazon Prime Pantry, and a construction risk dataset show LLMAR surpasses state‑of‑the‑art learning models, achieving up to a 54.6% nDCG@10 improvement while keeping inference costs around $1 per 1,000 users.

By Ryogo Hishikawa, Ichiro Kataoka, Shinya Yuda