The paper introduces RAID, a Role-Augmented Intent-Driven Generative Search Engine Optimization method that improves web content visibility without needing target queries or GSE feedback. RAID infers a primary retrieval intent from source content, refines it through a 4W multi-role deep reflection on prospective searchers’ information needs, and jointly plans and rewrites the content. Evaluated on 100 samples and 500 queries, RAID outperforms nine GEO rewriting strategies, achieving higher relative improvement scores and effective optimization rates.
By Xiaolu Chen, Jie Bao, Haojie Wu, Zhen Chen, Liwei Pan, Yong Liao
The paper "Query Implied Generative Engine Optimization" introduces QI‑GEO, a method that infers user intent directly from documents to enhance visibility in Generative Search Engines. By approximating a document’s intent space, QI‑GEO identifies missing yet relevant content, improving objective scores by up to 15.9% and subjective scores by up to 17.6% on GEO‑Bench datasets. The approach yields nearly twice as many citation gains as losses, demonstrating that document‑derived intent approximations can boost content visibility without explicit query inputs.
By Shilpa Ramakrishna, William B. Andreopoulos
Agent2UCB is a new agentic system designed for Generative Engine Optimization (GEO), which refines content to boost its likelihood of being cited or summarized by generative AI search engines. The system autonomously evaluates nine GEO strategies for each content item, selects the most effective one, and speeds up this selection using a bandit-based Agent2UCB policy that blends large language model priors with real-time reward signals. Additionally, it offers a lightweight, text-only SEO readiness check that assesses readability, topical coverage, and EEAT-style credibility, and experiments on GEO-Bench demonstrate consistent visibility gains while maintaining SEO quality.
By Sheldon Yu, Rui Wang, Tong Yu, Sungchul Kim, Doga Dogan, Junda Wu, Julian McAuley
arXiv:2605. 12887v2 Announce Type: replace-cross Abstract: Web-enabled LLM agents are changing how online information influences search outcomes.
By Hengwei Ye, Jiasheng Mao, Zhenhan Guan, Zheng Tian
arXiv:2609.15094v1 Announce Type: cross
Abstract: In industrial recommendation feeds, presenting a static headline for an item often fails to satisfy the diverse, multimodal interests of the user pop...
By Yi Chen, Rufeng Cheng, Qiang Xie, Tao Li
arXiv:2608. 15877v1 Announce Type: new Abstract: Search and recommendation serve a shared discovery objective but encode intent differently.
By Rui Wang, Jiazhou Wang, Zheng Wei, Chenglin Lu, Fangcheng Sun, Ivy Sun, Jin Sun, Hui Geng, Lillian Zhang, Chao Yang, Lei Chen, Shahin Sefati, Reem Helou, Joe Zhou, Babak Shakibi, Yiyi Pan, Bi Xue, Hong Yan, Shujian Bu
arXiv:2608. 06632v1 Announce Type: new Abstract: Industrial recommendation systems predominantly adopt a passive ranking paradigm that infers user preferences from implicit behavioral signals (e.
By Ziyun Xu, Bosen Ding, Yue Zhang, Ji Qi, Qingyuan Song, Jizhou Huang, Liwei Wang, Jefferey Santelli, Yue Weng, Qichao Que, Zhenheng Yang, Junfeng Pan, Linhong Zhu
arXiv:2511.22707v2 Announce Type: replace-cross
Abstract: In web environments, user preferences are often refined progressively as users move from browsing broad categories to exploring specific item...
By Tianxin Wei, Xuying Ning, Xuxing Chen, Ruizhong Qiu, Yupeng Hou, Yan Xie, Shuang Yang, Zhigang Hua, Jingrui He
The paper introduces a lifecycle framework for LLM-as-a-Judge systems used to evaluate recommendation explanations at Netflix. It outlines four phases—Birth, Training, Deployment, and Monitoring—detailing how each stage addresses specific technical and operational challenges. The authors report that after five weeks of A/B testing, judge-aligned explanations increased novel content viewing and successful browse-to-play sessions without quality takedowns.
By Emma Yanyang Kong, JJ Tan, Ishan Gupta, Lars Olds, Claire Campbell, David Fagnan, Veli Balin, Rohan Gosain, Louis Garcia, Minsu Jang
ReMem is a new recommendation agent framework that rethinks perception and memory for long-context recommendation tasks. It replaces raw HTML parsing with OCR-based multimodal perception from screenshots, extracting structured information in a platform-agnostic way. The framework also introduces a chunk-wise sequential memory update strategy and a multi-memory GRPO variant to efficiently model evolving user preferences over arbitrarily long interaction histories, achieving a 5.16% average improvement over state-of-the-art baselines on three recommendation agent tasks.
By Haohao Qu, Yongcheng Jing, Chun Hin Chan, Shanru Lin, Wenqi Fan, Dacheng Tao
MAEval is a multi‑agent framework that evaluates natural language explanations in recommender systems using large language models. It employs a planner agent with a Chain of Debate prompting strategy, a moderator to control prompt drift, and an arbitrator that aggregates multiple evaluation rounds, supplemented by Monte Carlo sampling for robustness. Experiments on public and proprietary datasets show that MAREval outperforms existing baselines, aligns more closely with human judgments, reduces variability, and achieves production‑level quality, leading to measurable gains in user engagement and revenue.
By Reza Yousefi Maragheh, Jayesh Uddhav Kudase, Aysenur Inan, Ramin Giahi, Kai Zhao, Parth Parikh, Jianpeng Xu, Jason Cho, Evren Korpeoglu, Sushant Kumar
CAR A is a recommendation framework that treats recommendation as a structured decision‑making process. It separates recommendation into two stages: candidate filtering, which narrows the search space using coarse preference constraints, and dual‑perspective decision modeling, which captures decisions through affective and rational judgments. A boundary‑aware KTO strategy is introduced to prioritize instructions that the model can solve occasionally but not consistently, thereby enriching preference signals. Experiments on three Amazon Reviews domains show CAR A outperforms baselines, achieving up to a 10.15% relative improvement on most metrics.
By Weijun Gao, Jinyang Dong, Chuanru Ren, Hengxiao Li