Agent2UCB is a new agentic system designed for Generative Engine Optimization (GEO), which refines content to boost its likelihood of being cited or summarized by generative AI search engines. The system autonomously evaluates nine GEO strategies for each content item, selects the most effective one, and speeds up this selection using a bandit-based Agent2UCB policy that blends large language model priors with real-time reward signals. Additionally, it offers a lightweight, text-only SEO readiness check that assesses readability, topical coverage, and EEAT-style credibility, and experiments on GEO-Bench demonstrate consistent visibility gains while maintaining SEO quality.
By Sheldon Yu, Rui Wang, Tong Yu, Sungchul Kim, Doga Dogan, Junda Wu, Julian McAuley
arXiv:2608. 16824v1 Announce Type: new Abstract: Generative Engine Optimization (GEO) modifies web content to increase its likelihood of being selected and cited by generative search engines.
By Junjie Chu, Ye Leng, Mingjie Li, Yun Shen, Xinyue Shen, Yang Zhang
arXiv:2607. 17719v2 Announce Type: replace Abstract: User experience is a first-class objective in industrial e-commerce recommender systems (RS).
By Hanchen Yang, Kaiwen Yang, Junpeng Zhuang, Yang He, Keting Cen, Bochao Liu, Zhongbo Sun, An Liu, Zhongteng Han, Chenyi Lei
arXiv:2607. 08662v1 Announce Type: cross Abstract: Large language model (LLM)-based web search agents are transforming information seeking from simple factoid question answering into complex, deep-and-wide search and research-oriented tasks.
By Xiaoshuai Song, Liancheng Zhang, Kangzhi Zhao, Yutao Zhu, Zhongyuan Wang, Guanting Dong, Jinghan Yang, Han Li, Kun Gai, Ji-Rong Wen, Zhicheng Dou
arXiv:2607. 17719v1 Announce Type: new Abstract: User experience is a first-class objective in industrial e-commerce recommender systems (RS).
By Hanchen Yang, Kaiwen Yang, Junpeng Zhuang, Yang He, Keting Cen, Bochao Liu, Zhongbo Sun, An Liu, Zhongteng Han, Chenyi Lei
User experience is a first-class objective in industrial e-commerce recommender systems (RS). Post-ranking strategies, which govern diversity, similarity, and exposure over a ranked list, are widely deployed in industrial RS for their simplicity and low serving cost.
arXiv:2609.06027v1 Announce Type: cross
Abstract: Search-augmented LLM agents are increasingly used for consumer decisions, making them vulnerable to Generative Engine Optimization (GEO) poisoning. E...
By Zhongan Bi, Qiwen Wang, Jianrong Jiang, Jigang Ding, Wenwen Xiong, Changhua Meng, Xuanang Gao, Kepeng Lin, Changjiang Jiang, Yiang Chen, Huan Yao, Wei Wang, Zhenyu Ma, Wenhui Dong
arXiv:2607.10198v2 Announce Type: replace
Abstract: Search APIs expose ranked snippets, URLs, and metadata on which agents decide whether to answer, search again, or fetch pages. We evaluate these in...
By Sriram Selvam, Anneswa Ghosh
arXiv:2608.23045v1 Announce Type: new
Abstract: Web search agents powered by Large Language Models (LLMs) show strong promise, but deep research tasks expose a recurring failure mode: once an agent h...
By Xiangxin Zhang, Zhanwei Zhang, Zhihang Fu, Binbin Lin, Wenxiao Wang
arXiv:2609.37226v1 Announce Type: cross
Abstract: Answering questions and completing tasks over large document collections often requires connecting evidence spread across multiple documents, such as...
By Soyeong Jeong, Sujay Kumar Jauhar, Sung Ju Hwang, Andrew Joohun Nam
The study examines how conversational LLM agents—specifically ChatGPT, Claude, Grok, and DeepSeek—use Web search, combining real user interactions with controlled API experiments. It finds that agents differ in when they decide to search, how they craft queries, and which domains they favor, and that more frequent searching does not always improve answer quality. While most responses are grounded in search results, some claims are unsupported, raising attribution concerns.
By Mahsa Amani, Seungeon Lee, Abhisek Dash, Asmaa El Fraihi, Yunah Jang, Elisabeth Kirsten, Qinyuan Wu, Krishna P. Gummadi, Manish Gupta, Abhilasha Ravichander, Muhammad Bilal Zafar, Soumi Das
TRACE is a lightweight learned selector that ranks completed search trajectories by aggregating cross‑rollout evidence, preserving individual query and evidence occurrences while propagating information across shared content or document identity. Trained with answer‑level supervision over frozen text embeddings, TRACE selects an existing answer without additional search or autoregressive aggregation, and a single selector generalizes across rollout policies and agent backbones. Across six WebQA policies, six long‑horizon dataset‑backbone combinations, and multiple WebQA benchmarks, TRACE outperforms majority voting and generative aggregators, achieving higher accuracy and at least tenfold higher processing throughput.
By Qisheng Zhou, Zhen Xiong, Qiaoyu Tan