The paper "Query Implied Generative Engine Optimization" introduces QI‑GEO, a method that infers user intent directly from documents to enhance visibility in Generative Search Engines. By approximating a document’s intent space, QI‑GEO identifies missing yet relevant content, improving objective scores by up to 15.9% and subjective scores by up to 17.6% on GEO‑Bench datasets. The approach yields nearly twice as many citation gains as losses, demonstrating that document‑derived intent approximations can boost content visibility without explicit query inputs.
By Shilpa Ramakrishna, William B. Andreopoulos
Large language models (LLMs) increasingly shape recommendations across chatbots, e-commerce, and user-generated content (UGC) platforms, creating demand for Generative Engine Optimization (GEO) to imp...
arXiv:2602. 12187v2 Announce Type: replace-cross Abstract: Search-Augmented Generative Engines (SAGE) have emerged as a new paradigm for information access, bridging web-scale retrieval with generative capabilities to deliver synthesized answers.
By Sunghwan Kim, Wooseok Jeong, Serin Kim, Sangam Lee, Dongha Lee
Agent2UCB is a new agentic system designed for Generative Engine Optimization (GEO), which refines content to boost its likelihood of being cited or summarized by generative AI search engines. The system autonomously evaluates nine GEO strategies for each content item, selects the most effective one, and speeds up this selection using a bandit-based Agent2UCB policy that blends large language model priors with real-time reward signals. Additionally, it offers a lightweight, text-only SEO readiness check that assesses readability, topical coverage, and EEAT-style credibility, and experiments on GEO-Bench demonstrate consistent visibility gains while maintaining SEO quality.
By Sheldon Yu, Rui Wang, Tong Yu, Sungchul Kim, Doga Dogan, Junda Wu, Julian McAuley
Clarify-Then-Search is a benchmark that tests whether large language models can ask clarification questions to improve the usefulness of deep search results. It uses 518 real-world query pairs from Baidu, where each intent query is paired with an underspecified version. The evaluation involves a clarifier asking up to three questions, a user answerer providing only explicit information, and a rewriter generating a new query that is then searched; performance is measured by a weighted nugget-recall score.
By Deqiang Huang, Jingbo Zhou, Xinjiang Lu, Tong Xu, Hua Wu, Enhong Chen
arXiv:2510. 11560v2 Announce Type: replace-cross Abstract: The advent of LLMs has given rise to generative search, a new search paradigm in which LLMs retrieve information from the web related to a query and synthesize it into a single, coherent response.
By Elisabeth Kirsten, Jost Grosse Perdekamp, Qinyuan Wu, Mihir Upadhyay, Krishna P. Gummadi, Muhammad Bilal Zafar
arXiv:2608. 16824v1 Announce Type: new Abstract: Generative Engine Optimization (GEO) modifies web content to increase its likelihood of being selected and cited by generative search engines.
By Junjie Chu, Ye Leng, Mingjie Li, Yun Shen, Xinyue Shen, Yang Zhang
The paper introduces CORE, an optimization method that controls output rankings in large language model (LLM)-based search engines by appending strategically designed optimization content—string-based, reasoning-based, and review-based—to the retrieved content. CORE targets the black-box nature of LLM interactions with search engines, steering the ranking of product recommendations. Experiments on four LLMs (GPT‑4o, Gemini‑2.5, Claude‑4, and Grok‑3) using the new ProductBench benchmark show that CORE achieves high promotion success rates (91.4% @Top‑5, 86.6% @Top‑3, 80.3% @Top‑1) across 15 product categories, outperforming existing ranking manipulation methods while maintaining content fluency.
By Haibo Jin, Huimin Zeng, Yifeng Luo, Haohan Wang
arXiv:2605. 12887v2 Announce Type: replace-cross Abstract: Web-enabled LLM agents are changing how online information influences search outcomes.
By Hengwei Ye, Jiasheng Mao, Zhenhan Guan, Zheng Tian
arXiv:2608. 15877v1 Announce Type: new Abstract: Search and recommendation serve a shared discovery objective but encode intent differently.
By Rui Wang, Jiazhou Wang, Zheng Wei, Chenglin Lu, Fangcheng Sun, Ivy Sun, Jin Sun, Hui Geng, Lillian Zhang, Chao Yang, Lei Chen, Shahin Sefati, Reem Helou, Joe Zhou, Babak Shakibi, Yiyi Pan, Bi Xue, Hong Yan, Shujian Bu
The paper introduces TRIO, a retrieval‑augmented generation framework that uses three agents—query extension, judge, and answer—to iteratively refine queries and improve retrieval and answer quality. It aligns each agent’s objective with rewards derived from answer quality, employs unanimity voting to label expanded queries, and applies dynamic matching‑based rewards with curriculum learning for the answer agent. Experiments on multiple benchmarks show TRIO outperforms state‑of‑the‑art methods.
By Yingtao Ren, Xiao Luo, Yiwei Fu, Jinzhao Zhou, Yu-Cheng Chang, Chin-Teng Lin
The paper introduces DEPT, a method that trains a single decoder-only large language model to both expand queries and encode documents for retrieval. By preserving document embeddings close to their initial cached values while allowing gradients to flow through the generator, DEPT stabilizes retrieval targets and enables efficient index reuse and online hard‑negative mining. Experiments on the BEIR benchmark with Qwen3‑4B‑Instruct‑2507 and LLaMA‑3.2‑3B‑Instruct show that DEPT outperforms training‑free, independently trained, and staged unified baselines, with ablations confirming the benefits of preservation, whitening, end‑to‑end expansion training, and online negatives.
By Jingyuan Wang, Richong Zhang, Zhijie Nie, Mingxin Li, Yanzhao Zhang