arXiv:2606. 26690v1 Announce Type: cross Abstract: In large-scale paid acquisition and growth advertising systems, production attribution outputs are widely used for daily budget allocation and channel diagnosis.
By Donghui Li, Bowen Yuan, Zili Yang, Qinxin Chen, Lijing Song
arXiv:2608. 04455v1 Announce Type: cross Abstract: One of the most challenging problems entertainment live-streaming services face in recommendation systems is that user behaviors are sparse and delayed, and interaction data exhibits bias for different user segments.
By Xiaoyi Gu, Julia Tavares, Eder Santana, Carlos Mendoza-Cardenas, Nikita Mishra, Saad Ali
arXiv:2606. 30664v1 Announce Type: cross Abstract: The coupon incentive is one of the most common tools marketers use to court users to engage with a business at various stages of the customer life cycle.
By Deddy Jobson
arXiv:2608. 04432v1 Announce Type: cross Abstract: On two-sided content platforms, symmetric two-sided isolation (assigning matched fractions of creators and viewers to isolated treatment and control submarkets) is widely used for creator-side and cold-start experiments because it removes cross-arm marketplace interference.
By Yuanyuan Shen, Yiren Yan, Wenjie Li, Chunhui Zhu
arXiv:2608. 03705v1 Announce Type: new Abstract: Real-time bidding (RTB) ad exchanges typically forward nearly all incoming requests to demand-side platforms (DSPs), even though only a small fraction receive bids.
By Jonaid Shianifar, Blaz Mramor, Fangda Zou, Matthieu C. Martin, Xingsheng Guo, Zhihua Zhu, Rong Zhou, Bichen Shi
arXiv:2608. 15662v1 Announce Type: new Abstract: On modern e-commerce stores, customers consume ordered slates of heterogeneous product media, such as images, videos, and 3D renders, before making purchase decisions.
By Prasenjit Dey, Frank McIntyre, Arnab Sinha
arXiv:2606. 13741v1 Announce Type: new Abstract: This paper presents the design, development, and implementation of a specialized forecast-then-optimize algorithmic pricing tool for sales campaigns in fashion e-commerce.
By Stefan Birr, Tobias Huelden, Mones Raslan, Adele Gouttes, Andreas Schmitt, Mateusz Koren, Johannes Stephan, Robert Streek, Manuel Kunz, Tim Januschowski
arXiv:2511. 07280v5 Announce Type: replace-cross Abstract: Personalized recommendation systems shape much of user choice online, yet their targeted nature makes separating out the value of recommendation and the underlying goods challenging.
By Kevin Zielnicki, Guy Aridor, Aur\'elien Bibaut, Allen Tran, Winston Chou, Nathan Kallus
arXiv:2511. 03877v2 Announce Type: replace Abstract: Social and collaborative platforms emit multivariate time-series traces in which early interactions -- such as views, likes, or downloads -- are followed, sometimes months or years later, by higher impact like citations, sales, or reviews.
By Kimia Kazemian (Department of Computer Science, Cornell University), Zhenzhen Liu (Department of Computer Science, Cornell University), Yangfanyu Yang (Department of Information Science, Cornell University), Katie Luo (Department of Computer Science, Stanford University), Shuhan Gu (Department of Computer Science, Cornell University), Audrey Du (Department of Computer Science, Cornell University), Xinyu Yang (Department of Information Science, Cornell University), Jack Jansons (Department of Computer Science, Cornell University), Kilian Q. Weinberger (Department of Computer Science, Cornell University), John Thickstun (Department of Computer Science, Cornell University), Yian Yin (Department of Information Science, Cornell University), Sarah Dean (Department of Computer Science, Cornell University)
arXiv:2607. 14418v1 Announce Type: new Abstract: Ad-load design is a central supply-side decision in sponsored search: more sponsored slots can raise revenue, but may crowd out organic results and degrade user outcomes.
By Mohammad Rashid, Hema Yoganarasimhan
arXiv:2606. 11118v1 Announce Type: new Abstract: We study a dynamic assortment problem on a two-sided service platform with incomplete information and heterogeneous customers in a discrete-time setting.
By Rahul Roy, Nur Sunar, Jayashankar M. Swaminathan
arXiv:2608. 15780v1 Announce Type: cross Abstract: Stale recommendations are a pervasive challenge and a leading source of user complaints on large-scale content platforms.
By Di Bai, Feng Han, Zhenwei Tang, Jintao Liu, Luoshu Wang, Jialu Liu