arXiv:2107. 01629v3 Announce Type: replace-cross Abstract: Livestreaming has evolved into a thriving industry where creators can directly monetize and engage with their audiences and followers.
arXiv:2606. 26690v1 Announce Type: cross Abstract: In large-scale paid acquisition and growth advertising systems, production attribution outputs are widely used for daily budget allocation and channel diagnosis.
arXiv:2608.29430v1 Announce Type: cross Abstract: Industrial recommenders give new content initial views through budgeted exploration, then use early performance to decide further delivery. On many s...
arXiv:2608. 04455v1 Announce Type: cross Abstract: One of the most challenging problems entertainment live-streaming services face in recommendation systems is that user behaviors are sparse and delayed, and interaction data exhibits bias for different user segments.
arXiv:2606. 30664v1 Announce Type: cross Abstract: The coupon incentive is one of the most common tools marketers use to court users to engage with a business at various stages of the customer life cycle.
arXiv:2608. 04432v1 Announce Type: cross Abstract: On two-sided content platforms, symmetric two-sided isolation (assigning matched fractions of creators and viewers to isolated treatment and control submarkets) is widely used for creator-side and cold-start experiments because it removes cross-arm marketplace interference.
arXiv:2608. 03705v1 Announce Type: new Abstract: Real-time bidding (RTB) ad exchanges typically forward nearly all incoming requests to demand-side platforms (DSPs), even though only a small fraction receive bids.
arXiv:2608. 15662v1 Announce Type: new Abstract: On modern e-commerce stores, customers consume ordered slates of heterogeneous product media, such as images, videos, and 3D renders, before making purchase decisions.
arXiv:2606. 13741v1 Announce Type: new Abstract: This paper presents the design, development, and implementation of a specialized forecast-then-optimize algorithmic pricing tool for sales campaigns in fashion e-commerce.
arXiv:2609. 01649v1 Announce Type: cross Abstract: With the rapid growth of live-streaming e-commerce and digital marketing, abnormal marketing behaviors have become increasingly concealed and coordinated across heterogeneous modalities, challenging platform governance and early risk identification.
The paper proposes an incremental recommendation approach that uses a causal model built from existing holdback data to avoid delivering redundant recommendations. By applying a dual‑threshold targeting policy, the system only recommends content when the likelihood of a treated stream is high and the likelihood of an organic stream is low, thereby reducing recommendation impressions by 7% without hurting overall consumption. Joint training with holdback data also improves the calibration of the treated head, suggesting that causal models capture more generalisable representations than purely observational models.
The paper critiques current temporal cascade prediction benchmarks for relying on leakage-prone random splits, limited datasets, and unexamined protocol effects. It proposes a fidelity-aware benchmarking suite featuring the Full Temporal protocol, overlap-based leakage diagnostics, and analyses of performance inflation and temporal drift. Additionally, it introduces the Taoke e‑commerce dataset with rich features and purchase conversions, and presents CasTemp as a lightweight reference method for scalable evaluation.
arXiv:2511. 07280v5 Announce Type: replace-cross Abstract: Personalized recommendation systems shape much of user choice online, yet their targeted nature makes separating out the value of recommendation and the underlying goods challenging.