arXiv:2607. 23121v1 Announce Type: cross Abstract: Dynamic Product Ads (DPA) require retrieving relevant items from multi-million product catalogs, balancing two competing objectives: retargeting (re-surfacing known interests) and prospecting (discovering new categories).
By Congfei Zhang, Jingxiao Ma, Xiaodong Liu, Hsiang-wei Chao, Siman Wang, Ge Liu, Shantanu Aggarwal, Vincent Zhang, Meghana Missula, Rachel Liao, Zichu Li, Xiao Bai, Yunzhi Zhou, Yajun Wang, Zhe Liu, Jinchao Li, Yu Zhang
arXiv:2607. 03886v1 Announce Type: cross Abstract: Sponsored search plays a crucial role as a revenue stream for search engines, wherein advertisers competitively bid on keywords that align with the users' search queries.
By Md Omar Faruk Rokon, Andrei Simion, Weizhi Du, Musen Wen, Hong Yao, Kuang-chih Lee
arXiv:2607. 03880v1 Announce Type: cross Abstract: Sponsored search plays a crucial role in e-commerce revenue generation, where advertisers strategically bid on keywords to capture the attention of users through relevant search queries.
By Md Omar Faruk Rokon, Weizhi Du, Zhaodong Wang, Musen Wen
arXiv:2602. 23234v4 Announce Type: replace-cross Abstract: Large-scale commercial search systems optimize for relevance to drive successful sessions that help users find what they are looking for.
By Evangelia Christakopoulou, Vivekkumar Patel, Hemanth Velaga, Sandip Gaikwad, Sean Suchter, Venkat Sundaranatha
arXiv:2608. 13833v1 Announce Type: cross Abstract: Conversational advertising aims to deliver useful ads within multi-turn assistant interactions.
By Simiao Zuo, Chenhui Xu, Yimeng Jia, Qiang Lou, Jian Jiao, Denis Charles
arXiv:2608. 10562v1 Announce Type: new Abstract: Not all clicks are equal.
By Shiwen Shen, Xiru Huang, Liang Luo, Jianbo Sun, He Lyu, Zihang Fu, Ivonne Xu, Zhizhuo Li, Zhengyu Zhang, Pei-Ju Sung, Yunmiao Wang, Zixuan Wang, Zhengli Zhao, Qiang Jin, Mike Jermann, Mingda Li, Yang Xiao, Bhavana Challa, Brooke Bian, Yang Li, Ashish Chamoli, Bibek Bhusal, Danning Di, Yuan Jin, Meet Raval, Zhiwen Chen, Boyao Sun, Shuguang Wang, Yunlong He, Yantao Yao, Sagar Chordia, Wenlin Chen, Santanu Kolay, Qin Huang, Ellie Wen