arXiv:2606. 30664v1 Announce Type: cross Abstract: The coupon incentive is one of the most common tools marketers use to court users to engage with a business at various stages of the customer life cycle.
Summary generated by The Flow from the publisher's feed. The full article lives at arXiv AI.
arXiv:2602. 12972v2 Announce Type: replace-cross Abstract: In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction.
arXiv:2608. 11555v1 Announce Type: new Abstract: Practitioners enrich customer-return models with ever more signals (lifetime value, category, recency/frequency, calendar, geography), and the temporal-point-process (TPP) literature follows suit with covariate- and external-covariate-conditioned intensities.
arXiv:2608. 09282v1 Announce Type: new Abstract: Real-world shopping often requires constructing a basket of complementary items rather than retrieving a single product.
arXiv:2606. 11118v1 Announce Type: new Abstract: We study a dynamic assortment problem on a two-sided service platform with incomplete information and heterogeneous customers in a discrete-time setting.
arXiv:2607. 20471v1 Announce Type: new Abstract: Personalization, the act of varying a message to induce action from a specific receiver while keeping sender, channel, and time fixed, has a long tradition in psychology and marketing as a two-party problem in which sender and receiver have independent objectives.
arXiv:2606. 06776v1 Announce Type: new Abstract: Customer churn prediction is a central task in customer analytics, particularly in non-contractual, pay-per-use service environments where disengagement is not explicitly observed and must be inferred from behavioral inactivity.