arXiv:2608. 03705v1 Announce Type: new Abstract: Real-time bidding (RTB) ad exchanges typically forward nearly all incoming requests to demand-side platforms (DSPs), even though only a small fraction receive bids.
arXiv:2607. 27265v1 Announce Type: new Abstract: Real-time bidding is central to computational advertising, comprising three elements: Supply Side Platform (SSP) selling ad impressions, Demand Side Platform (DSP) bidding for advertisers, and Ad Exchange conducting auctions between them.
The paper proposes an inference auction for large language model (LLM) APIs, enabling users to bid for faster service when compute demand exceeds capacity. The auction allocates priority efficiently without increasing latency, and includes fast algorithms for truthful bidding and an autobidding agent that adjusts bids within a user’s budget to maximize utility. Experiments show the auction improves system welfare while preserving the cache utilization and latency benefits of the SGLang inference framework.
arXiv:2608. 00123v1 Announce Type: cross Abstract: LLM-native advertising embeds sponsored content directly into model-generated responses, shifting the unit of sale from a fixed slot to a moment within an evolving conversation.
arXiv:2604. 05845v2 Announce Type: replace-cross Abstract: Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget.
arXiv:2510. 15238v2 Announce Type: replace-cross Abstract: Optimizing a single advertising campaign across heterogeneous channels is a central challenge in industrial autobidding.
arXiv:2605. 09448v2 Announce Type: replace Abstract: We study the operational problem of automated bidding in repeated first-price auctions under budget and return-on-spend (RoS) constraints.
arXiv:2609.37321v1 Announce Type: cross Abstract: Power markets are a natural testbed for multi-agent reinforcement learning (MARL), where multiple self-interested participants repeatedly submit bids...
arXiv:2505.02796v3 Announce Type: replace-cross Abstract: We study budget pacing in repeated first-price auctions when an advertiser's private-value distributions change over time and the stationary...
arXiv:2607. 03948v1 Announce Type: new Abstract: We study the online routing problem in large language model serving, where requests arrive sequentially and must be dispatched to parallel decode workers under tight batch-size and KV-cache constraints.
arXiv:2606. 14192v1 Announce Type: new Abstract: Auto-bidding is a core component of real-time advertising systems, where decisions must optimize long-term performance under budget and cost constraints, while online exploration is prohibitively risky.
arXiv:2606. 09896v1 Announce Type: cross Abstract: In modern online advertising platforms, Guaranteed Delivery (GD) contracts coexist and bid with Real-Time Bidding (RTB) auctions.
arXiv:2302.02006v2 Announce Type: replace Abstract: Major Internet advertising platforms offer budget pacing tools as a standard service for advertisers to manage their ad campaigns. Given the inhere...