arXiv:2606. 26690v1 Announce Type: cross Abstract: In large-scale paid acquisition and growth advertising systems, production attribution outputs are widely used for daily budget allocation and channel diagnosis.
Personalized incentive allocation is vital for e-commerce, where uplift modeling is the standard for estimating Individual Treatment Effects (ITE). However, traditional models often fail in complex multi-seller environments with violations of the Stable Unit Treatment Value Assumption (SUTVA).
arXiv:2607. 05242v1 Announce Type: cross Abstract: Personalized incentive allocation is vital for e-commerce, where uplift modeling is the standard for estimating Individual Treatment Effects (ITE).
arXiv:2602. 12972v2 Announce Type: replace-cross Abstract: In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction.
arXiv:2603. 20775v2 Announce Type: replace Abstract: In personalized marketing, uplift models estimate the incremental effect of an intervention by modeling how customer behavior would change under alternative treatments using counterfactual analysis.
arXiv:2608. 10562v1 Announce Type: new Abstract: Not all clicks are equal.
arXiv:2607. 14418v1 Announce Type: new Abstract: Ad-load design is a central supply-side decision in sponsored search: more sponsored slots can raise revenue, but may crowd out organic results and degrade user outcomes.
arXiv:2606. 16878v1 Announce Type: new Abstract: Retail marketing measurement increasingly requires granular campaign-level insights without relying on user-level tracking.
arXiv:2606. 10187v1 Announce Type: cross Abstract: We develop a decision-calibrated conformal framework for pacing decisions in streaming advertising.
arXiv:2107. 01629v3 Announce Type: replace-cross Abstract: Livestreaming has evolved into a thriving industry where creators can directly monetize and engage with their audiences and followers.
arXiv:2608. 11675v1 Announce Type: new Abstract: Coupon campaigns seek to lift both conversion and revenue, but gross merchandise value (GMV) follows a deterministic funnel from conversion to conditional order value and is zero-inflated and heavy-tailed.
arXiv:2608. 13461v1 Announce Type: new Abstract: Post-click conversion rate (CVR) is a key metric in various scenarios including e-commerce and advertising, reflecting the efficiency and user experience in the second stage of the conversion process.
arXiv:2607. 20694v1 Announce Type: new Abstract: Personal and organizational planning systems maintain two records that drift apart: what was planned (a task's effort budget) and what was done (a logged action's duration and description).