arXiv:2606. 30664v1 Announce Type: cross Abstract: The coupon incentive is one of the most common tools marketers use to court users to engage with a business at various stages of the customer life cycle.
arXiv:2602. 12972v2 Announce Type: replace-cross Abstract: In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction.
arXiv:2608. 11555v1 Announce Type: new Abstract: Practitioners enrich customer-return models with ever more signals (lifetime value, category, recency/frequency, calendar, geography), and the temporal-point-process (TPP) literature follows suit with covariate- and external-covariate-conditioned intensities.
arXiv:2608. 09282v1 Announce Type: new Abstract: Real-world shopping often requires constructing a basket of complementary items rather than retrieving a single product.
arXiv:2606. 11118v1 Announce Type: new Abstract: We study a dynamic assortment problem on a two-sided service platform with incomplete information and heterogeneous customers in a discrete-time setting.
arXiv:2607. 20471v1 Announce Type: new Abstract: Personalization, the act of varying a message to induce action from a specific receiver while keeping sender, channel, and time fixed, has a long tradition in psychology and marketing as a two-party problem in which sender and receiver have independent objectives.
arXiv:2606. 06776v1 Announce Type: new Abstract: Customer churn prediction is a central task in customer analytics, particularly in non-contractual, pay-per-use service environments where disengagement is not explicitly observed and must be inferred from behavioral inactivity.
arXiv:2107. 01629v3 Announce Type: replace-cross Abstract: Livestreaming has evolved into a thriving industry where creators can directly monetize and engage with their audiences and followers.
arXiv:2606. 30932v1 Announce Type: new Abstract: Two-sided marketplaces connect distinct user groups whose interests often conflict -- improving outcomes on one side could degrade the other side's experience.
arXiv:2501. 07761v2 Announce Type: replace-cross Abstract: Increasingly, recommender systems are tasked with improving users' long-term satisfaction.
arXiv:2603. 25126v2 Announce Type: replace-cross Abstract: Multi-Behavior Recommendation (MBR) leverages multiple user interaction types (e.
arXiv:2607. 06993v1 Announce Type: new Abstract: Customer behavior modeling underpins recommendation, marketing, and decision support, yet existing approaches either optimize predictive accuracy without explaining decisions or simulate users without grounding them in real behavioral data.
arXiv:2607. 14161v1 Announce Type: cross Abstract: Pinterest is where people turn inspiration into action as users browse ideas, then take steps toward realization, often by discovering shoppable content.