arXiv:2606. 09896v1 Announce Type: cross Abstract: In modern online advertising platforms, Guaranteed Delivery (GD) contracts coexist and bid with Real-Time Bidding (RTB) auctions.
arXiv:2610.14473v1 Announce Type: cross Abstract: We propose a new framework for banner ad auctions, leveraging diffusion models to allow for multiple bidders to co-win a single banner ad opportunity...
arXiv:2607. 27265v1 Announce Type: new Abstract: Real-time bidding is central to computational advertising, comprising three elements: Supply Side Platform (SSP) selling ad impressions, Demand Side Platform (DSP) bidding for advertisers, and Ad Exchange conducting auctions between them.
arXiv:2604. 05845v2 Announce Type: replace-cross Abstract: Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget.
arXiv:2608. 00123v1 Announce Type: cross Abstract: LLM-native advertising embeds sponsored content directly into model-generated responses, shifting the unit of sale from a fixed slot to a moment within an evolving conversation.
arXiv:2610.34917v1 Announce Type: new Abstract: Diffusion models enable multiple advertisers to compete for exposure within a shared generated image. Yet existing approaches are computationally costl...
The paper introduces the Latent Advertiser Mixture Auction (LAMA), a token‑level advertising framework that integrates advertiser influence directly into the text generation process. Advertisers provide local continuation values that shape next‑token policies, and the platform decodes these through a latent mixture while updating an allocation posterior. LAMA is shown to satisfy Markov DSIC and IR, achieve near‑optimal KL‑regularized welfare, and, in proof‑of‑concept experiments on commercial‑search queries, improve platform welfare and revenue without compromising user‑facing response quality.
Diffusion models enable multiple advertisers to compete for exposure within a shared generated image. Yet existing approaches are computationally costly when generating images under varying target-sha...
The paper introduces LLM‑Auction, a learning‑based generative auction mechanism that integrates ad allocation with large language model (LLM) generation. It redefines the auction object from discrete ad slots to distributions over LLM outputs, aligning allocation with advertiser value and user experience while inherently modeling allocation externalities without extra inference cost. The authors prove allocation monotonicity and continuity, show a first‑price payment rule has favorable incentive properties, and demonstrate state‑of‑the‑art allocation efficiency in a simulated LLM‑as‑a‑judge environment.
arXiv:2607. 14418v1 Announce Type: new Abstract: Ad-load design is a central supply-side decision in sponsored search: more sponsored slots can raise revenue, but may crowd out organic results and degrade user outcomes.
arXiv:2606.09623v2 Announce Type: replace Abstract: Web platforms run many marketing campaigns at once, and for each one they must decide which products to promote and which users to target. The best...
PinDCO is a scalable dynamic creative optimization system designed for Pinterest’s billion‑scale visual discovery platform. It uses a Creative Component Fusion Network to score ad creatives by modeling individual components (image, title, layout) with dedicated towers and fusing their representations, while a Pixel‑aware Adjustment Module tailors scores to creative size for better whole‑page outcomes. The system incorporates a lightweight pre‑selection model, caching, and dynamic batching to handle large candidate volumes, achieving a 3.09% lift in ad click‑through rate in online experiments.