arXiv:2610.34917v1 Announce Type: new Abstract: Diffusion models enable multiple advertisers to compete for exposure within a shared generated image. Yet existing approaches are computationally costl...
Diffusion models enable multiple advertisers to compete for exposure within a shared generated image. Yet existing approaches are computationally costly when generating images under varying target-sha...
arXiv:2607. 27265v1 Announce Type: new Abstract: Real-time bidding is central to computational advertising, comprising three elements: Supply Side Platform (SSP) selling ad impressions, Demand Side Platform (DSP) bidding for advertisers, and Ad Exchange conducting auctions between them.
arXiv:2412.06167v2 Announce Type: replace Abstract: In digital advertising, demand-side platforms (DSPs) allow advertisers to create multiple ad creatives from a single photo for real-time bidding. W...
The paper introduces LLM‑Auction, a learning‑based generative auction mechanism that integrates ad allocation with large language model (LLM) generation. It redefines the auction object from discrete ad slots to distributions over LLM outputs, aligning allocation with advertiser value and user experience while inherently modeling allocation externalities without extra inference cost. The authors prove allocation monotonicity and continuity, show a first‑price payment rule has favorable incentive properties, and demonstrate state‑of‑the‑art allocation efficiency in a simulated LLM‑as‑a‑judge environment.
arXiv:2608. 00123v1 Announce Type: cross Abstract: LLM-native advertising embeds sponsored content directly into model-generated responses, shifting the unit of sale from a fixed slot to a moment within an evolving conversation.
Generative AI assistants are becoming an advertising medium, embedding sponsored content in their answers. This setting departs from classical position auctions in two ways: an ad's click-through rate...
arXiv:2604. 05845v2 Announce Type: replace-cross Abstract: Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget.
arXiv:2510. 15238v2 Announce Type: replace-cross Abstract: Optimizing a single advertising campaign across heterogeneous channels is a central challenge in industrial autobidding.
arXiv:2606. 09896v1 Announce Type: cross Abstract: In modern online advertising platforms, Guaranteed Delivery (GD) contracts coexist and bid with Real-Time Bidding (RTB) auctions.
The paper introduces Diffusion LAIR, a listwise preference optimization technique that leverages continuous reward scores instead of binary pairwise comparisons to align text‑to‑image diffusion models. LAIR transforms reward scores into centered advantage weights and optimizes an advantage‑weighted regression objective on an implicit reward defined by denoising‑loss improvement over a reference model, with a quadratic penalty to regulate reward magnitude. Experiments demonstrate that Diffusion LAIR surpasses strong baseline methods on SD1.5 and SDXL across generation, compositional, and editing tasks.
arXiv:2610.20587v1 Announce Type: cross Abstract: An agentic market is a decentralized serving-time market where AI agents bid to claim each user prompt. An agent's bid is based on its expected value...