arXiv:2608. 00123v1 Announce Type: cross Abstract: LLM-native advertising embeds sponsored content directly into model-generated responses, shifting the unit of sale from a fixed slot to a moment within an evolving conversation.
arXiv:2604. 05845v2 Announce Type: replace-cross Abstract: Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget.
arXiv:2607. 27265v1 Announce Type: new Abstract: Real-time bidding is central to computational advertising, comprising three elements: Supply Side Platform (SSP) selling ad impressions, Demand Side Platform (DSP) bidding for advertisers, and Ad Exchange conducting auctions between them.
arXiv:2605. 09448v2 Announce Type: replace Abstract: We study the operational problem of automated bidding in repeated first-price auctions under budget and return-on-spend (RoS) constraints.
The paper introduces the Latent Advertiser Mixture Auction (LAMA), a token‑level advertising framework that integrates advertiser influence directly into the text generation process. Advertisers provide local continuation values that shape next‑token policies, and the platform decodes these through a latent mixture while updating an allocation posterior. LAMA is shown to satisfy Markov DSIC and IR, achieve near‑optimal KL‑regularized welfare, and, in proof‑of‑concept experiments on commercial‑search queries, improve platform welfare and revenue without compromising user‑facing response quality.
arXiv:2601.19435v2 Announce Type: replace-cross Abstract: Sustainable monetization of large language models (LLMs) remains a critical open challenge. Traditional search advertising, which relies on s...
arXiv:2510. 15238v2 Announce Type: replace-cross Abstract: Optimizing a single advertising campaign across heterogeneous channels is a central challenge in industrial autobidding.
arXiv:2608. 03705v1 Announce Type: new Abstract: Real-time bidding (RTB) ad exchanges typically forward nearly all incoming requests to demand-side platforms (DSPs), even though only a small fraction receive bids.
arXiv:2608. 10562v1 Announce Type: new Abstract: Not all clicks are equal.
arXiv:2510. 14642v2 Announce Type: replace-cross Abstract: In blockchain networks, the strategic ordering of transactions within blocks has emerged as a significant source of profit extraction, known as Maximal Extractable Value (MEV).
arXiv:2412.06167v2 Announce Type: replace Abstract: In digital advertising, demand-side platforms (DSPs) allow advertisers to create multiple ad creatives from a single photo for real-time bidding. W...
arXiv:2606. 28943v1 Announce Type: cross Abstract: Learning to bid in repeated multi-unit auctions with bandit feedback poses a fundamental challenge.
arXiv:2607. 17281v1 Announce Type: cross Abstract: Auto-bidding plays an essential role in online advertising, automatically adjusting bids for advertisers to optimize their commercial goals.