Joint user-item allocation for e-commerce marketing campaigns
Read the original on arXiv Machine Learning →The Flow has not summarised this story yet — read it at arXiv Machine Learning.
The Flow has not summarised this story yet — read it at arXiv Machine Learning.
arXiv:2606. 09623v1 Announce Type: new Abstract: When running marketing campaigns, retailers must decide which products to promote and which users to target.
UniPolicy is a multi-policy alignment framework for search advertising that jointly optimizes relevance, click propensity, and commercial value. It uses objective-specific prefix tokens, sparse MoE-LoRA routing, and residual FFNs to decouple parameters within a shared backbone, and builds pairwise preferences from multi-stage behavioral feedback to improve generation. In large-scale offline tests and a 7‑day online A/B test, UniPolicy achieved balanced gains across metrics, boosting CTR by 0.71%, RPS by 1.58%, and revenue by 1.32% while keeping latency stable.
UniPolicy is a unified objective‑specific policy framework for search advertising that jointly optimizes relevance, click propensity, and commercial value. It uses objective‑aware prefix tokens, sparse MoE‑LoRA routing, and residual FFNs to decouple parameters within a shared backbone, and constructs pairwise preferences from multi‑stage behavioral feedback to strengthen clicked candidates. In large‑scale offline tests and a 7‑day online A/B test, UniPolicy improves CTR by 0.71%, RPS by 1.58%, and advertising revenue by 1.32% while keeping serving latency stable.
arXiv:2004. 06321v2 Announce Type: replace Abstract: We study the sequential batch learning problem in linear contextual bandits with finite action sets, where the decision maker is constrained to split incoming individuals into (at most) a fixed number of batches and can only observe outcomes for the individuals within a batch at the batch's end.
arXiv:2610.34917v1 Announce Type: new Abstract: Diffusion models enable multiple advertisers to compete for exposure within a shared generated image. Yet existing approaches are computationally costl...
arXiv:2610.26380v2 Announce Type: replace-cross Abstract: This paper considers a decision-maker tasked with identifying the $k$ best items from a large pool of candidates, such as job applicants, LLM...