arXiv Machine Learning

Token-Level Advertising

The paper introduces the Latent Advertiser Mixture Auction (LAMA), a token‑level advertising framework that integrates advertiser influence directly into the text generation process. Advertisers provide local continuation values that shape next‑token policies, and the platform decodes these through a latent mixture while updating an allocation posterior. LAMA is shown to satisfy Markov DSIC and IR, achieve near‑optimal KL‑regularized welfare, and, in proof‑of‑concept experiments on commercial‑search queries, improve platform welfare and revenue without compromising user‑facing response quality.

Hugging Face Trending Papers

Sep 17

UniPolicy: Unified Objective-Specific Policies for Generative Search Advertising

UniPolicy is a multi-policy alignment framework for search advertising that jointly optimizes relevance, click propensity, and commercial value. It uses objective-specific prefix tokens, sparse MoE-LoRA routing, and residual FFNs to decouple parameters within a shared backbone, and builds pairwise preferences from multi-stage behavioral feedback to improve generation. In large-scale offline tests and a 7‑day online A/B test, UniPolicy achieved balanced gains across metrics, boosting CTR by 0.71%, RPS by 1.58%, and revenue by 1.32% while keeping latency stable.

reinforcement-learning fine-tuning safety

arXiv Machine Learning

Aug 4

LLM-OSDA: An Optimal-Stopping Dynamic Auction for Native Advertising in Multi-Turn LLM Conversations

arXiv:2608. 00123v1 Announce Type: cross Abstract: LLM-native advertising embeds sponsored content directly into model-generated responses, shifting the unit of sale from a fixed slot to a moment within an evolving conversation.

By Yan Fang, Jialin Chen, Chun Gan, Hang Yu, Mingjun Nie, Yeyu Zhang, Fengxiang He, Ching Law

llms

arXiv Machine Learning

Jun 15

DRIVE: Distributional and Retrieval-Augmented Bidding with Value Evaluation

arXiv:2606. 14192v1 Announce Type: new Abstract: Auto-bidding is a core component of real-time advertising systems, where decisions must optimize long-term performance under budget and cost constraints, while online exploration is prohibitively risky.

By Miduo Cui, Haochen Wang, Shangqin Mao, Xun Yang, Qianlong Xie, Xingxing Wang, Xuri Ge, Ying Zhou, Zhiwei Xu

llms rag reinforcement-learning benchmarks

arXiv AI

Aug 26

Ad Insertion in LLM-Generated Responses

arXiv:2601.19435v2 Announce Type: replace-cross Abstract: Sustainable monetization of large language models (LLMs) remains a critical open challenge. Traditional search advertising, which relies on s...

By Shengwei Xu, Zhaohua Chen, Xiaotie Deng, Zhiyi Huang, Grant Schoenebeck

llms safety

arXiv AI

Aug 18

Q-Regularized Generative Auto-Bidding: From Suboptimal Trajectories to Optimal Policies

arXiv:2601. 02754v3 Announce Type: replace-cross Abstract: With the rapid development of e-commerce, auto-bidding has become a key asset in optimizing advertising performance under diverse advertiser environments.

By Mingming Zhang, Na Li, Zhuang Feiqing, Hongyang Zheng, Jiangbing Zhou, Wang Wuyin, Sheng-jie Sun, XiaoWei Chen, Junxiong Zhu, Lixin Zou, Chenliang Li

llms reinforcement-learning benchmarks

arXiv Computation and Language

Sep 18

UniPolicy: Unified Objective-Specific Policies for Generative Search Advertising

UniPolicy is a unified objective‑specific policy framework for search advertising that jointly optimizes relevance, click propensity, and commercial value. It uses objective‑aware prefix tokens, sparse MoE‑LoRA routing, and residual FFNs to decouple parameters within a shared backbone, and constructs pairwise preferences from multi‑stage behavioral feedback to strengthen clicked candidates. In large‑scale offline tests and a 7‑day online A/B test, UniPolicy improves CTR by 0.71%, RPS by 1.58%, and advertising revenue by 1.32% while keeping serving latency stable.

By Kun Yao, Yuhang Zhou, Yichi Zhang, Zeliang Tong, Shengri Xue, Haitao Wang, Siyu Lu, Qianlong Xie, Xingxing Wang

reinforcement-learning fine-tuning safety

arXiv AI

Jul 21

AIGB-R1: Self-Evolving Generative Auto-Bidding via Hierarchical Planner-Executor Optimization

arXiv:2607. 17281v1 Announce Type: cross Abstract: Auto-bidding plays an essential role in online advertising, automatically adjusting bids for advertisers to optimize their commercial goals.

By Yuejia Dou, Hesong Wang, Xinyu Zhang, Tianyu Wang, Zhilin Zhang, Chuan Yu, Jian Xu, Bo Zheng, Qi Qi

llms agents efficiency safety

arXiv Machine Learning

Jul 17

Adaptive Ad Load Design for Sponsored Search Markets: Evidence, Theory, and Deployment

arXiv:2607. 14418v1 Announce Type: new Abstract: Ad-load design is a central supply-side decision in sponsored search: more sponsored slots can raise revenue, but may crowd out organic results and degrade user outcomes.

By Mohammad Rashid, Hema Yoganarasimhan

benchmarks

arXiv AI

Aug 17

AdsWorldEngine: A Self-Evolving Conversational Advertising Agent through Orchestrator and Tool Coevolution

arXiv:2608. 13833v1 Announce Type: cross Abstract: Conversational advertising aims to deliver useful ads within multi-turn assistant interactions.

By Simiao Zuo, Chenhui Xu, Yimeng Jia, Qiang Lou, Jian Jiao, Denis Charles

agents reinforcement-learning fine-tuning

arXiv Machine Learning

Jul 22

JD-BP: A Joint-Decision Generative Framework for Auto-Bidding and Pricing

arXiv:2604. 05845v2 Announce Type: replace-cross Abstract: Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget.

By Linghui Meng, Chun Gan, Shengsheng Niu, Chengcheng Zhang, Chenchen Li, Chuan Yang, Yi Mao, Xin Zhu, Jie He, Zhangang Lin, Ching Law

reinforcement-learning benchmarks safety

arXiv Machine Learning

Jul 31

PlatformBid: An Auto-Bidding Benchmark from a Unified Advertising Platform's Perspective

arXiv:2607. 27265v1 Announce Type: new Abstract: Real-time bidding is central to computational advertising, comprising three elements: Supply Side Platform (SSP) selling ad impressions, Demand Side Platform (DSP) bidding for advertisers, and Ad Exchange conducting auctions between them.

By Shengtian Yang, Yewen Li, Peng Jiang, Zhiyi Lyu, Bo An, Peng Jiang, Qingpeng Cai, Lei Feng

reinforcement-learning benchmarks

arXiv AI

Jul 9

Ad Headline Generation using Self-Critical Masked Language Model

arXiv:2607. 06818v1 Announce Type: cross Abstract: For any E-commerce website it is a nontrivial problem to build enduring advertisements that attract shoppers.

By Yashal Shakti Kanungo, Sumit Negi, Aruna Rajan

llms reinforcement-learning

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