arXiv:2602. 12972v2 Announce Type: replace-cross Abstract: In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction.
By Siyun Yang, Shixiao Yang, Jian Wang, Di Fan, Kehe Cai, Haoyan Fu, Jiaming Zhang, Wenjin Wu, Peng Jiang
arXiv:2604. 14575v3 Announce Type: replace-cross Abstract: Marketing research often relies on parameters estimated from costly human-generated data, such as conjoint survey responses, purchase decisions, and field experiment outcomes.
By Cheng Lu, Mengxin Wang, Dennis J. Zhang, Heng Zhang
arXiv:2608. 10562v1 Announce Type: new Abstract: Not all clicks are equal.
By Shiwen Shen, Xiru Huang, Liang Luo, Jianbo Sun, He Lyu, Zihang Fu, Ivonne Xu, Zhizhuo Li, Zhengyu Zhang, Pei-Ju Sung, Yunmiao Wang, Zixuan Wang, Zhengli Zhao, Qiang Jin, Mike Jermann, Mingda Li, Yang Xiao, Bhavana Challa, Brooke Bian, Yang Li, Ashish Chamoli, Bibek Bhusal, Danning Di, Yuan Jin, Meet Raval, Zhiwen Chen, Boyao Sun, Shuguang Wang, Yunlong He, Yantao Yao, Sagar Chordia, Wenlin Chen, Santanu Kolay, Qin Huang, Ellie Wen
arXiv:2608. 10182v1 Announce Type: cross Abstract: Large-scale targeting and recommendation systems are typically built around predictive scores fed into heuristic or local allocation.
By Changshuai Wei, John Bencina, Phuc Nguyen, Andre Assuncao Silva T Ribeiro, Benjamin Zelditch
arXiv:2606. 03332v1 Announce Type: new Abstract: Probabilistic models are typically trained using task-agnostic objectives like log-loss, which can lead to significant errors in downstream estimation.
By Roman Plaud, Alexandre Perez-Lebel, Antoine Saillenfest, Thomas Bonald, Marine Le Morvan, Ga\"el Varoquaux, Matthieu Labeau
arXiv:2607. 14940v1 Announce Type: new Abstract: We study causal inference under outcome interference for sequential, observational settings.
By Phevos Paschalidis, Constantinos Daskalakis, Devavrat Shah