arXiv:2602. 12972v2 Announce Type: replace-cross Abstract: In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction.
By Siyun Yang, Shixiao Yang, Jian Wang, Di Fan, Kehe Cai, Haoyan Fu, Jiaming Zhang, Wenjin Wu, Peng Jiang
The paper introduces DCRMTA, an end‑to‑end framework for deep causal representation learning in multi‑touch attribution (MTA). It addresses a flaw in existing deconfounding pipelines that discard user‑related causal signals by explicitly preserving the causal impact of user features. Using structural causal modeling and adaptive counterfactual attention, DCRMTA produces invariant user representations and achieves up to a 5.2% relative improvement in PR‑AUC on real industrial datasets, while offering robust Shapley‑based credit allocations across marketing channels.
By Jiaming Tang, Jingxuan Wen, Liping Jing
arXiv:2609.36881v1 Announce Type: new
Abstract: Causal foundation models (CFMs) pre-trained on data generated from various structural causal models (SCMs) have been proposed for estimating causal eff...
By Heejin Jung, Gyeongdeok Seo, Hoyoon Byun, Joseph Lee, Kyungwoo Song
The paper introduces DCEO, a data‑driven framework that learns item‑level proxy scores directly aligned with long‑term user objectives in e‑commerce search. It aggregates these scores into a user‑level metric, measures alignment via relative causal effect, and uses an actor‑critic model to generate context‑dependent fusion weights for multiple objectives. Offline experiments and a 41‑day online A/B test show DCEO improves GMV by 0.36% over traditional proxies.
By Junzhao Zhang, Tao Zhang, Liren Yu, Feiyi Dong, Zhixuan Zhang, Dan Ou, Haihong Tang
The paper introduces a model‑agnostic inference framework for partially identified causal effects that leverages covariate information without requiring discrete covariates or accurate conditional distribution estimates. Using duality theory for optimal transport, the method delivers uniformly valid inference in randomized experiments, is doubly robust in observational settings, achieves asymptotic unbiasedness when nuisance parameters converge semiparametrically, and allows multiplier‑bootstrap selection of covariates and models while remaining computationally efficient. Empirical applications show the approach consistently narrows identified sets and confidence intervals without imposing extra structural assumptions.
By Wenlong Ji, Lihua Lei, Asher Spector
arXiv:2604. 14575v3 Announce Type: replace-cross Abstract: Marketing research often relies on parameters estimated from costly human-generated data, such as conjoint survey responses, purchase decisions, and field experiment outcomes.
By Cheng Lu, Mengxin Wang, Dennis J. Zhang, Heng Zhang