arXiv AI

Plausible but Not Valid: A Psychometric Audit of LLMs as Synthetic Survey Respondents

arXiv:2608. 14606v1 Announce Type: cross Abstract: Large language models (LLMs) are increasingly used as synthetic survey respondents, but existing evaluations ask whether answers look plausible at the individual level.

arXiv AI
Sep 4

Human Psychometric Questionnaires Mischaracterize LLM Behavior

The paper investigates whether human psychometric questionnaires can reliably characterize large language models (LLMs) in everyday interactions. By comparing eight open‑source LLMs’ value and personality profiles from Likert self‑reports (PVQ‑40/21 and BFI‑44/10) with generation probabilities on value‑laden user queries, the authors find substantial divergence between the two methods. The study shows that questionnaire items contain explicit lexical cues that lead models to respond in socially desirable ways, whereas realistic user queries lack such cues, and demographic persona prompts shift questionnaire responses but not generation outputs, indicating that questionnaire scores overestimate LLMs’ true behavioral tendencies.

By Woojung Song, Dongmin Choi, Yoonah Park, Jongwook Han, Eun-Ju Lee, Yohan Jo
arXiv Computation and Language
Sep 23

Do Synthetic Personas Predict Real Audience Response? A Sim-to-Real Study Where a No-Persona Baseline Beats Persona-Based Copy Simulation

The study evaluates whether large language models (LLMs) used as synthetic personas can predict real audience responses to marketing copy. Using thousands of headline A/B tests from the Upworthy Research Archive, the authors compare a ten-persona panel grounded in real audience demographics to a no-persona zero‑shot baseline that asks the model for a typical reader’s click likelihood. Results show that the no‑persona baseline outperforms the persona‑based approach, with higher predictive validity and top‑1 accuracy, indicating that forcing the model to role‑play specific personas introduces bias and noise.

By Alexandre Cristov\~ao Maiorano
Hugging Face Trending Papers
Aug 19

Readable, Faithful, Used: Three Dissociable Properties of Demographic Identity in a Language Model

The study investigates how demographic identity is represented in a language model, using representational similarity analysis against Pew survey data across 169 demographic cells. It finds that standard last‑token read‑outs underestimate the model’s fidelity, while specific attention heads (notably L11 H16) capture demographic structure more accurately, though race‑based types remain weak. Causal interventions reveal that high fidelity does not guarantee causal use, and a 128‑dimensional probe of a single head improves alignment with survey truth but fails to recover per‑question group ordering.