arXiv:2606. 16878v1 Announce Type: new Abstract: Retail marketing measurement increasingly requires granular campaign-level insights without relying on user-level tracking.
Summary generated by The Flow from the publisher's feed. The full article lives at arXiv Machine Learning.
arXiv:2602. 06276v2 Announce Type: replace Abstract: We address the problem of training conversion prediction models in advertising domains under privacy constraints, where direct links between ad clicks and conversions are unavailable.
arXiv:2606. 15209v1 Announce Type: new Abstract: Targeted advertising systems can pair audiences selected by advertisers with ad units that expose visible user actions.
arXiv:2606. 26690v1 Announce Type: cross Abstract: In large-scale paid acquisition and growth advertising systems, production attribution outputs are widely used for daily budget allocation and channel diagnosis.
arXiv:2608. 10562v1 Announce Type: new Abstract: Not all clicks are equal.
arXiv:2607. 20471v1 Announce Type: new Abstract: Personalization, the act of varying a message to induce action from a specific receiver while keeping sender, channel, and time fixed, has a long tradition in psychology and marketing as a two-party problem in which sender and receiver have independent objectives.
arXiv:2608. 02052v1 Announce Type: new Abstract: Human mobility prediction models, which forecast the next location in a user's trajectory, are increasingly deployed in urban analytics, navigation, and personalized services.