arXiv:2607. 05242v1 Announce Type: cross Abstract: Personalized incentive allocation is vital for e-commerce, where uplift modeling is the standard for estimating Individual Treatment Effects (ITE).
By Zuwang He, Shihao Shu, Yuli Qu, Hanyu Gao, Ziliang Zhang, Diwei Chen, Xiangda Yan, Buyu Gao, Tanchao Zhu, Yumeng Li, Junxiong Zhu
arXiv:2606. 26690v1 Announce Type: cross Abstract: In large-scale paid acquisition and growth advertising systems, production attribution outputs are widely used for daily budget allocation and channel diagnosis.
By Donghui Li, Bowen Yuan, Zili Yang, Qinxin Chen, Lijing Song
arXiv:2602. 12972v2 Announce Type: replace-cross Abstract: In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction.
By Siyun Yang, Shixiao Yang, Jian Wang, Di Fan, Kehe Cai, Haoyan Fu, Jiaming Zhang, Wenjin Wu, Peng Jiang
arXiv:2606. 30932v1 Announce Type: new Abstract: Two-sided marketplaces connect distinct user groups whose interests often conflict -- improving outcomes on one side could degrade the other side's experience.
By Yufei Wu, Zhen Yan
arXiv:2609.16407v1 Announce Type: cross
Abstract: On a delivery platform, personalized store ranking greatly influences what users find and order. Unlike digital-only domains, candidate stores are lo...
By Marcel Kurovski, Attila Nagy, Steffen Klempau, Aleksandr Fedintsev
arXiv:2608. 11675v1 Announce Type: new Abstract: Coupon campaigns seek to lift both conversion and revenue, but gross merchandise value (GMV) follows a deterministic funnel from conversion to conditional order value and is zero-inflated and heavy-tailed.
By Yu Zhang (AMap Alibaba Group, Beijing, China), Zhihan Wang (AMap Alibaba Group, Beijing, China), Guanlin Chen (AMap Alibaba Group, Beijing, China), Min Jiang (AMap Alibaba Group, Beijing, China), Shuai Li (AMap Alibaba Group, Beijing, China)