arXiv:2606. 16878v1 Announce Type: new Abstract: Retail marketing measurement increasingly requires granular campaign-level insights without relying on user-level tracking.
arXiv:2602. 06276v2 Announce Type: replace Abstract: We address the problem of training conversion prediction models in advertising domains under privacy constraints, where direct links between ad clicks and conversions are unavailable.
arXiv:2606. 15209v1 Announce Type: new Abstract: Targeted advertising systems can pair audiences selected by advertisers with ad units that expose visible user actions.
arXiv:2606. 26690v1 Announce Type: cross Abstract: In large-scale paid acquisition and growth advertising systems, production attribution outputs are widely used for daily budget allocation and channel diagnosis.
arXiv:2608. 10562v1 Announce Type: new Abstract: Not all clicks are equal.
The paper introduces DCRMTA, an end‑to‑end framework for deep causal representation learning in multi‑touch attribution (MTA). It addresses a flaw in existing deconfounding pipelines that discard user‑related causal signals by explicitly preserving the causal impact of user features. Using structural causal modeling and adaptive counterfactual attention, DCRMTA produces invariant user representations and achieves up to a 5.2% relative improvement in PR‑AUC on real industrial datasets, while offering robust Shapley‑based credit allocations across marketing channels.
The paper introduces a new privacy vulnerability in diffusion language models (DLMs) called token‑level memorization asymmetry, derived from theoretical analysis of diffusion training dynamics. It proposes Q‑Skew, a quantile‑weighted skewness indicator, to perform membership inference on fine‑tuned DLMs, outperforming existing baselines across multiple datasets and models. Additionally, Q‑Skew can be used to extract personally identifiable information (PII), demonstrating a broader privacy attack surface.
arXiv:2607. 20471v1 Announce Type: new Abstract: Personalization, the act of varying a message to induce action from a specific receiver while keeping sender, channel, and time fixed, has a long tradition in psychology and marketing as a two-party problem in which sender and receiver have independent objectives.
arXiv:2608. 02052v1 Announce Type: new Abstract: Human mobility prediction models, which forecast the next location in a user's trajectory, are increasingly deployed in urban analytics, navigation, and personalized services.
arXiv:2604. 14575v3 Announce Type: replace-cross Abstract: Marketing research often relies on parameters estimated from costly human-generated data, such as conjoint survey responses, purchase decisions, and field experiment outcomes.
arXiv:2608.28649v1 Announce Type: cross Abstract: Touchpoint selection in conversion attribution, namely identifying meaningful touchpoints contributing to conversions, is essential for e-commerce re...
arXiv:2607. 13328v1 Announce Type: cross Abstract: Personalized recommendation systems are central to modern e-commerce and retail platforms, but they typically rely on centralized storage of detailed user interaction data, creating significant privacy and regulatory challenges.
arXiv:2607. 28946v1 Announce Type: new Abstract: Despite its many benefits, widespread access to individuals' personal data also causes severe privacy concerns for consumers, companies, and policymakers.