Personalized incentive allocation is vital for e-commerce, where uplift modeling is the standard for estimating Individual Treatment Effects (ITE). However, traditional models often fail in complex multi-seller environments with violations of the Stable Unit Treatment Value Assumption (SUTVA).
arXiv:2606. 26690v1 Announce Type: cross Abstract: In large-scale paid acquisition and growth advertising systems, production attribution outputs are widely used for daily budget allocation and channel diagnosis.
By Donghui Li, Bowen Yuan, Zili Yang, Qinxin Chen, Lijing Song
arXiv:2609.16407v1 Announce Type: cross
Abstract: On a delivery platform, personalized store ranking greatly influences what users find and order. Unlike digital-only domains, candidate stores are lo...
By Marcel Kurovski, Attila Nagy, Steffen Klempau, Aleksandr Fedintsev
arXiv:2602. 12972v2 Announce Type: replace-cross Abstract: In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction.
By Siyun Yang, Shixiao Yang, Jian Wang, Di Fan, Kehe Cai, Haoyan Fu, Jiaming Zhang, Wenjin Wu, Peng Jiang
arXiv:2606. 30932v1 Announce Type: new Abstract: Two-sided marketplaces connect distinct user groups whose interests often conflict -- improving outcomes on one side could degrade the other side's experience.
By Yufei Wu, Zhen Yan
arXiv:2607. 28956v1 Announce Type: new Abstract: Large language model agents are increasingly evaluated as autonomous tool users, yet most benchmarks focus on bounded tasks with immediate success criteria.
By Qiming Shi, Yulong Tao, Linbo Jin, Zhaolu Kang, Yibo Dou, Jiawen Zhu, Tianjun Pan, Shaokang Fu, Chengyu Wang, Siyue Li, Yaping Cheng, Di Weng, Chengfu Huo