The article introduces the Artificial Societies Benchmark, a validation framework designed to evaluate synthetic populations used in research. It comprises eleven tests covering internal, construct, and external validity, drawing on twenty human data sources and comparing nine language models. The benchmark links specific research uses to the evidence required and assesses how results vary with different respondent information, revealing that strong performance in one domain does not guarantee fidelity in others.
arXiv:2607. 26348v1 Announce Type: cross Abstract: Large language models (LLMs) are increasingly used as synthetic users, stand-ins for human respondents whose simulated answers feed product, policy, and market decisions.
arXiv:2603. 00059v3 Announce Type: replace-cross Abstract: How well can AI-derived synthetic research data replicate the responses of human participants?
Researchers use synthetic survey respondents generated by large language models as substitutes for human samples, but current validation methods often compare them to human surveys in ways that may not reflect real-world consequential behaviour. The authors propose a new validation framework that requires explicit statements of how well synthetic data correspond to human behaviour, specifies which diagnostics are addressed, and demands subgroup-level validity claims to avoid misrepresentation. The framework operationalises distributional, procedural, and recognition justice dimensions and introduces within-persona counterfactual experiments, illustrated with a case study on electric vehicle charging tariffs and concluded with a reporting checklist for researchers.
arXiv:2609.38392v1 Announce Type: new Abstract: Personas used to seed LLM social simulations face a cold-start problem: existing methods lack a principled basis for deciding which attributes to inclu...
The paper discusses the use of synthetic data in marketing research, arguing that the key question is not whether synthetic respondents work, but when they do. It categorizes synthetic data into three types—ungrounded LLM responses, segment-level personas, and individual-level digital twins—and maps each to the decisions they can support. The authors also propose a taxonomy of accuracy measures, highlight the forgotten question problem, and introduce an ex‑ante answerability diagnostic based on R² to improve twin-human correlation.
arXiv:2608. 03044v1 Announce Type: cross Abstract: Large language models are increasingly used to simulate human opinions, but prior work reports conflicting results: some studies find promising alignment with human survey data, while others find persona collapse and weak demographic sensitivity.
The paper introduces Population Fidelity, an evaluation framework for assessing how well large language models (LLMs) represent human population attitudes. It focuses on three dimensions: group-level accuracy, between-group variation, and the structure of that variation. Using the framework, the authors replicate a prior study on machine bias and test cultural fine-tuning, finding that while fine-tuning improves overall alignment, it does not enhance representation of within-population differences.
The study evaluates whether large language models (LLMs) used as synthetic personas can predict real audience responses to marketing copy. Using thousands of headline A/B tests from the Upworthy Research Archive, the authors compare a ten-persona panel grounded in real audience demographics to a no-persona zero‑shot baseline that asks the model for a typical reader’s click likelihood. Results show that the no‑persona baseline outperforms the persona‑based approach, with higher predictive validity and top‑1 accuracy, indicating that forcing the model to role‑play specific personas introduces bias and noise.
arXiv:2604. 02458v3 Announce Type: replace-cross Abstract: Large language models (LLMs) are increasingly used to simulate human responses and estimate treatment effect of interventions when real-world experiments are costly or infeasible.
arXiv:2606. 13629v1 Announce Type: cross Abstract: There is a proliferation of work arguing for the use of synthetic data in scientific research.
arXiv:2511. 06148v4 Announce Type: replace-cross Abstract: As large language models (LLMs) are adopted into frameworks that grant them the capacity to make real decisions, it is increasingly important to ensure that they are unbiased.
arXiv:2510. 12857v2 Announce Type: replace-cross Abstract: Large language models (LLMs) are now widely deployed in user-facing applications, reaching hundreds of millions of users worldwide.