arXiv:2606. 17165v1 Announce Type: cross Abstract: Organizations and researchers show increasing interest in using large language models (LLMs) in place of human participants in A/B tests, in the hope of experimenting faster and at lower cost.
By Joel Persson, M{\aa}rten Schultzberg, Sebastian Ankargren
arXiv:2607. 14604v1 Announce Type: new Abstract: Online controlled experiments are the gold standard for hypothesis testing in online platforms.
By Olivier Jeunen
arXiv:2607. 26348v1 Announce Type: cross Abstract: Large language models (LLMs) are increasingly used as synthetic users, stand-ins for human respondents whose simulated answers feed product, policy, and market decisions.
By Zihan Chen, Di Zhu, Lei Nico Zheng
arXiv:2606. 13670v1 Announce Type: new Abstract: Reproducibility in the social and behavioral sciences is typically evaluated by independent researchers who reanalyze the original data to assess whether the published findings can be recovered.
By Tobias Holtdirk, Pietro Marcolongo, Anna Steinberg Schulten, Felix Henninger, Stefan Rose, Sarah Ball, Bolei Ma, Frauke Kreuter, Markus Weinmann, Stefan Feuerriegel
arXiv:2411. 10109v3 Announce Type: replace Abstract: Machine learning can predict human behavior well when substantial structured data are available for well-defined outcomes.
By Joon Sung Park, Carolyn Q. Zou, Jonne Kamphorst, Niles Egan, Aaron Shaw, Benjamin Mako Hill, Carrie Cai, Meredith Ringel Morris, Percy Liang, Robb Willer, Michael S. Bernstein
arXiv:2604. 23904v3 Announce Type: replace-cross Abstract: Synthetic tabular data are often evaluated by distributional similarity, privacy distance, or train-on-synthetic-test-on-real predictive performance, but these criteria do not ensure validity for causal inference.
By Yichen Xu