arXiv AI

Stochastic Parrots or Singing in Harmony? Testing Five Leading LLMs for their Ability to Replicate a Human Survey with Synthetic Data

arXiv:2603. 00059v3 Announce Type: replace-cross Abstract: How well can AI-derived synthetic research data replicate the responses of human participants?

arXiv Computation and Language
Sep 25

Artificial Societies Benchmark: A Validation Framework for Synthetic Research

The article introduces the Artificial Societies Benchmark, a validation framework designed to evaluate synthetic populations used in research. It comprises eleven tests covering internal, construct, and external validity, drawing on twenty human data sources and comparing nine language models. The benchmark links specific research uses to the evidence required and assesses how results vary with different respondent information, revealing that strong performance in one domain does not guarantee fidelity in others.

By Edoardo Chidichimo, Min Jun Jung, Felix P. S. Wallis, James K. He
arXiv AI
Jul 24

HARP: The Human--AI Research Platform

arXiv:2607. 20773v1 Announce Type: cross Abstract: Large language models (LLMs) have shifted human--computer interaction from `traditional'' interface journeys toward more conversational exchanges.

By Zeshu Zhu, Natalie Friedman, Kevin Weatherwax, Emily Eiben
arXiv AI
Sep 15

Synthetic Data in Marketing Research: How to Evaluate and When to Trust

The paper discusses the use of synthetic data in marketing research, arguing that the key question is not whether synthetic respondents work, but when they do. It categorizes synthetic data into three types—ungrounded LLM responses, segment-level personas, and individual-level digital twins—and maps each to the decisions they can support. The authors also propose a taxonomy of accuracy measures, highlight the forgotten question problem, and introduce an ex‑ante answerability diagnostic based on R² to improve twin-human correlation.

By Oded Netzer, Rajan Sambandam
arXiv Computation and Language
Sep 16

Towards Detecting AI-Assisted Responses in Online Surveys

The paper introduces ASURRE, a benchmark dataset for detecting AI‑assisted responses in online surveys. It evaluates how different LLM usage strategies—ranging from full generation to persona‑grounded agentic completion—affect the performance of existing machine‑generated text detectors. The study finds that while naive AI usage is easily detected, more sophisticated persona‑grounded agents approach chance performance, yet still leave identifiable behavioural traces that can be aggregated to improve detection.

By Qizhou Wang, Bogdan Mamaev, Christopher Leckie