arXiv:2606. 17165v1 Announce Type: cross Abstract: Organizations and researchers show increasing interest in using large language models (LLMs) in place of human participants in A/B tests, in the hope of experimenting faster and at lower cost.
By Joel Persson, M{\aa}rten Schultzberg, Sebastian Ankargren
arXiv:2607. 14604v1 Announce Type: new Abstract: Online controlled experiments are the gold standard for hypothesis testing in online platforms.
By Olivier Jeunen
arXiv:2607. 26348v1 Announce Type: cross Abstract: Large language models (LLMs) are increasingly used as synthetic users, stand-ins for human respondents whose simulated answers feed product, policy, and market decisions.
By Zihan Chen, Di Zhu, Lei Nico Zheng
arXiv:2606. 13670v1 Announce Type: new Abstract: Reproducibility in the social and behavioral sciences is typically evaluated by independent researchers who reanalyze the original data to assess whether the published findings can be recovered.
By Tobias Holtdirk, Pietro Marcolongo, Anna Steinberg Schulten, Felix Henninger, Stefan Rose, Sarah Ball, Bolei Ma, Frauke Kreuter, Markus Weinmann, Stefan Feuerriegel
arXiv:2411. 10109v3 Announce Type: replace Abstract: Machine learning can predict human behavior well when substantial structured data are available for well-defined outcomes.
By Joon Sung Park, Carolyn Q. Zou, Jonne Kamphorst, Niles Egan, Aaron Shaw, Benjamin Mako Hill, Carrie Cai, Meredith Ringel Morris, Percy Liang, Robb Willer, Michael S. Bernstein
arXiv:2604. 23904v3 Announce Type: replace-cross Abstract: Synthetic tabular data are often evaluated by distributional similarity, privacy distance, or train-on-synthetic-test-on-real predictive performance, but these criteria do not ensure validity for causal inference.
By Yichen Xu
arXiv:2606. 28963v1 Announce Type: cross Abstract: Large language models (LLMs) are increasingly used to simulate social survey responses, yet their outputs exhibit systematic biases: marginal distributions are skewed, response variance is poorly calibrated, and predictor-outcome relationships are attenuated.
By Eun Cheol Choi, Youngrae Kim, Prabhu Pugalenthi, Hong-En Chen, Bo-Ruei Huang
arXiv:2605. 11954v2 Announce Type: replace Abstract: Large language models (LLMs) are increasingly used in social science as scalable measurement tools for converting unstructured text into variables that can enter standard empirical designs.
By Jinyuan Wang, Ningyuan Deng, Yi Yang
arXiv:2507. 04491v2 Announce Type: replace-cross Abstract: Large language models (LLMs) are rapidly being integrated into psychological and behavioral research as research tools, evaluation targets, human simulators, and cognitive models.
By Zhicheng Lin
arXiv:2603. 19186v3 Announce Type: replace Abstract: Randomized controlled trials (RCTs) are the gold standard for estimating treatment effects, yet they are often underpowered for detecting effect heterogeneity.
By Amir Asiaee, Samhita Pal
arXiv:2606. 16723v1 Announce Type: new Abstract: Large language model (LLM) agents increasingly take actions (screening applicants, recommending credit, triaging patients), yet fairness for LLMs is still measured by grading answers.
By Triveni Morla, Rohith Reddy Bellibaltu, Manpreet Singh, Manmeet Singh Kapoor
arXiv:2608. 14606v1 Announce Type: cross Abstract: Large language models (LLMs) are increasingly used as synthetic survey respondents, but existing evaluations ask whether answers look plausible at the individual level.
By Mantas Lukauskas, Viktorija \v{S}arkauskait\.e