arXiv AI

MetaPersona: Task-Grounded Synthetic Populations from Empirical Social Science

arXiv AI
Jun 18

How Well Do Large Language Models Capture Human Personality?

arXiv:2606. 18263v1 Announce Type: cross Abstract: Large language models (LLMs) are increasingly used to simulate human populations via persona prompting, often under the assumptions that richer persona descriptions improve behavioral fidelity, similarly sized attribute combinations are equally simulatable, and persona definitions generalize across tasks.

By Aanisha Bhattacharyya, Yaman Kumar Singla, Rajiv Ratn Shah, Changyou Chen, Jitendra Ajmera
arXiv AI
Sep 10

The Failure Happens Before the Drift: The Social Dynamics of Values in LLM Agent Societies

The study introduces a World Values Survey–grounded simulation framework to test whether large language model agents can faithfully represent diverse human value systems. In about 4,000 conversations with 1,200 personas across three models, more than half of the agents failed to express their assigned value profiles from the start, and only 2–7% drifted over time. The results show systematic deviations from the intended value distributions and reveal that simulated dialogues differ from human discussions in their balance of stylistic consistency and semantic diversity.

By Farah Atif, Sougata Saha, Monojit Choudhury
arXiv AI
Sep 2

Data-Driven Persona-Conditioned Agents for A/B Test Simulation

The paper introduces a simulation framework that uses large language model (LLM) agents conditioned on data‑driven personas to predict A/B test outcomes. These personas are built from anonymized user behavioral patterns, engagement signals, and inferred demographics, offering a more realistic population model than synthetic or rule‑based personas. The authors evaluate question design, persona data source, behavioral depth versus diversity, and population subsampling, achieving 0.75–0.90 directional accuracy on 40 real A/B tests.

By Ziyad Benomar, Weronika {\L}ajewska, Leonardo Perelli, Saab Mansour
arXiv Computation and Language
Sep 23

Do Synthetic Personas Predict Real Audience Response? A Sim-to-Real Study Where a No-Persona Baseline Beats Persona-Based Copy Simulation

The study evaluates whether large language models (LLMs) used as synthetic personas can predict real audience responses to marketing copy. Using thousands of headline A/B tests from the Upworthy Research Archive, the authors compare a ten-persona panel grounded in real audience demographics to a no-persona zero‑shot baseline that asks the model for a typical reader’s click likelihood. Results show that the no‑persona baseline outperforms the persona‑based approach, with higher predictive validity and top‑1 accuracy, indicating that forcing the model to role‑play specific personas introduces bias and noise.

By Alexandre Cristov\~ao Maiorano
arXiv Computation and Language
Sep 22

SocioVerse2: A Longitudinal Dynamic Social Simulation Framework under a Human-AI Co-evolutionary Paradigm

arXiv:2609.24911v1 Announce Type: new Abstract: Social simulation offers the social sciences an experimental instrument that the real world cannot supply, and generative agents have transformed it by...

By Xinnong Zhang, Jiayu Lin, Jia Wang, Yixu Huang, Xinyi Mou, Yingqian Wu, Jingcong Liang, Shijun Lei, Jianing Shi, Guanying Li, Siyuan Wang, Hanjia Lyu, Zhenfei Yin, Yunlu Yin, Siming Chen, Yulan He, Jiebo Luo, Xuanjing Huang, Liyin Jin, Baohua Zhou, Hanqi Yan, Zhongyu Wei
arXiv AI
Sep 10

A Three-Tier Persona Vector for Controllable User Simulation in Agentic Evaluation

The paper introduces a three-tier persona vector for user simulation in evaluating LLM agents, comprising 23 dimensions across demographics, behavioral traits, and emotional states, plus a query-complexity overlay. It demonstrates that these nuanced personas generate diverse, scenario-reactive conversations, leading to significant variations in agent goal achievement and compliance across different contexts. The model’s design allows for reproducible, auditable user behavior patterns without relying on learned covariance matrices.

By Rahul Khedar, Eshita, Sneha Teja Sree Reddy Thondapu, Mayank Malhotra, Arup Kumar Das, Jitesh Chandra Mishra, Arun Menon, Avinash Karn, Mouli V