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arXiv AI By Mandar Kulkarni, Pooja A., Samir Shah

Bridging Search and CRM: Productionizing AI Product Research Agents for Customer Re-Engagement

Read the original on arXiv AI →

The paper introduces a production-ready framework that connects e‑commerce search and CRM systems via AI‑powered Product Research Agents. These agents detect users with exploratory purchase intent, perform multi‑agent research using behavioral data, external knowledge, and catalog information, and then send personalized product recommendations through WhatsApp. In a 23‑day deployment, the system sent about 15,000 notifications, achieving higher click‑through rates than standard campaigns and generating downstream purchases and GMV gains.

Machine-generated by The Flow from the publisher's headline and feed description — not written or checked by a human. The full article lives at arXiv AI.

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