arXiv:2608. 00123v1 Announce Type: cross Abstract: LLM-native advertising embeds sponsored content directly into model-generated responses, shifting the unit of sale from a fixed slot to a moment within an evolving conversation.
arXiv:2610.20587v1 Announce Type: cross Abstract: An agentic market is a decentralized serving-time market where AI agents bid to claim each user prompt. An agent's bid is based on its expected value...
arXiv:2610.14473v1 Announce Type: cross Abstract: We propose a new framework for banner ad auctions, leveraging diffusion models to allow for multiple bidders to co-win a single banner ad opportunity...
The paper introduces LLM‑Auction, a learning‑based generative auction mechanism that integrates ad allocation with large language model (LLM) generation. It redefines the auction object from discrete ad slots to distributions over LLM outputs, aligning allocation with advertiser value and user experience while inherently modeling allocation externalities without extra inference cost. The authors prove allocation monotonicity and continuity, show a first‑price payment rule has favorable incentive properties, and demonstrate state‑of‑the‑art allocation efficiency in a simulated LLM‑as‑a‑judge environment.
arXiv:2610.34917v1 Announce Type: new Abstract: Diffusion models enable multiple advertisers to compete for exposure within a shared generated image. Yet existing approaches are computationally costl...
arXiv:2608. 10562v1 Announce Type: new Abstract: Not all clicks are equal.
arXiv:2601.19435v2 Announce Type: replace-cross Abstract: Sustainable monetization of large language models (LLMs) remains a critical open challenge. Traditional search advertising, which relies on s...
arXiv:2304. 14385v4 Announce Type: replace-cross Abstract: We consider a novel pricing and advertising framework in which a seller not only sets the product price but also designs flexible advertising schemes to influence customers' valuations of the product.
arXiv:2510. 15238v2 Announce Type: replace-cross Abstract: Optimizing a single advertising campaign across heterogeneous channels is a central challenge in industrial autobidding.
The paper introduces the Latent Advertiser Mixture Auction (LAMA), a token‑level advertising framework that integrates advertiser influence directly into the text generation process. Advertisers provide local continuation values that shape next‑token policies, and the platform decodes these through a latent mixture while updating an allocation posterior. LAMA is shown to satisfy Markov DSIC and IR, achieve near‑optimal KL‑regularized welfare, and, in proof‑of‑concept experiments on commercial‑search queries, improve platform welfare and revenue without compromising user‑facing response quality.
Diffusion models enable multiple advertisers to compete for exposure within a shared generated image. Yet existing approaches are computationally costly when generating images under varying target-sha...
arXiv:2607. 27265v1 Announce Type: new Abstract: Real-time bidding is central to computational advertising, comprising three elements: Supply Side Platform (SSP) selling ad impressions, Demand Side Platform (DSP) bidding for advertisers, and Ad Exchange conducting auctions between them.