arXiv:2510. 15238v2 Announce Type: replace-cross Abstract: Optimizing a single advertising campaign across heterogeneous channels is a central challenge in industrial autobidding.
arXiv:2605. 09448v2 Announce Type: replace Abstract: We study the operational problem of automated bidding in repeated first-price auctions under budget and return-on-spend (RoS) constraints.
arXiv:2604. 05845v2 Announce Type: replace-cross Abstract: Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget.
arXiv:2607. 27265v1 Announce Type: new Abstract: Real-time bidding is central to computational advertising, comprising three elements: Supply Side Platform (SSP) selling ad impressions, Demand Side Platform (DSP) bidding for advertisers, and Ad Exchange conducting auctions between them.
arXiv:2608. 00123v1 Announce Type: cross Abstract: LLM-native advertising embeds sponsored content directly into model-generated responses, shifting the unit of sale from a fixed slot to a moment within an evolving conversation.
arXiv:2607. 24779v1 Announce Type: new Abstract: Online advertising bidding systems typically deploy multiple offline-trained expert models (e.
arXiv:2608. 03705v1 Announce Type: new Abstract: Real-time bidding (RTB) ad exchanges typically forward nearly all incoming requests to demand-side platforms (DSPs), even though only a small fraction receive bids.
arXiv:2608. 12719v1 Announce Type: cross Abstract: Routing each query to a cost-effective large language model (LLM) is critical for balancing quality and cost, yet most routers rely on a centralized task center to predict model performance, creating an information-risk mismatch and a scalability bottleneck as the model pool grows.
arXiv:2602. 08261v2 Announce Type: replace Abstract: Auto-bidding systems strive to maximize marketing value while maintaining high compliance with efficiency constraints, such as Target Cost-Per-Action (CPA).
arXiv:2606. 09896v1 Announce Type: cross Abstract: In modern online advertising platforms, Guaranteed Delivery (GD) contracts coexist and bid with Real-Time Bidding (RTB) auctions.
Routing each query to a cost-effective large language model (LLM) is critical for balancing quality and cost, yet most routers rely on a centralized task center to predict model performance, creating an information-risk mismatch and a scalability bottleneck as the model pool grows. We propose a market-based routing paradigm that shifts ex-ante prediction to LLM providers via a reverse auction, where providers bid with self-predicted success probabilities and execution costs.
arXiv:2607. 17281v1 Announce Type: cross Abstract: Auto-bidding plays an essential role in online advertising, automatically adjusting bids for advertisers to optimize their commercial goals.
arXiv:2606. 28943v1 Announce Type: cross Abstract: Learning to bid in repeated multi-unit auctions with bandit feedback poses a fundamental challenge.