The paper introduces DCEO, a data‑driven framework that learns item‑level proxy scores directly aligned with long‑term user objectives in e‑commerce search. It aggregates these scores into a user‑level metric, measures alignment via relative causal effect, and uses an actor‑critic model to generate context‑dependent fusion weights for multiple objectives. Offline experiments and a 41‑day online A/B test show DCEO improves GMV by 0.36% over traditional proxies.
arXiv:2607. 14161v1 Announce Type: cross Abstract: Pinterest is where people turn inspiration into action as users browse ideas, then take steps toward realization, often by discovering shoppable content.
arXiv:2608. 10182v1 Announce Type: cross Abstract: Large-scale targeting and recommendation systems are typically built around predictive scores fed into heuristic or local allocation.
arXiv:2603. 25126v2 Announce Type: replace-cross Abstract: Multi-Behavior Recommendation (MBR) leverages multiple user interaction types (e.
arXiv:2608. 15662v1 Announce Type: new Abstract: On modern e-commerce stores, customers consume ordered slates of heterogeneous product media, such as images, videos, and 3D renders, before making purchase decisions.
UniPolicy is a multi-policy alignment framework for search advertising that jointly optimizes relevance, click propensity, and commercial value. It uses objective-specific prefix tokens, sparse MoE-LoRA routing, and residual FFNs to decouple parameters within a shared backbone, and builds pairwise preferences from multi-stage behavioral feedback to improve generation. In large-scale offline tests and a 7‑day online A/B test, UniPolicy achieved balanced gains across metrics, boosting CTR by 0.71%, RPS by 1.58%, and revenue by 1.32% while keeping latency stable.
arXiv:2607. 03886v1 Announce Type: cross Abstract: Sponsored search plays a crucial role as a revenue stream for search engines, wherein advertisers competitively bid on keywords that align with the users' search queries.
UniPolicy is a unified objective‑specific policy framework for search advertising that jointly optimizes relevance, click propensity, and commercial value. It uses objective‑aware prefix tokens, sparse MoE‑LoRA routing, and residual FFNs to decouple parameters within a shared backbone, and constructs pairwise preferences from multi‑stage behavioral feedback to strengthen clicked candidates. In large‑scale offline tests and a 7‑day online A/B test, UniPolicy improves CTR by 0.71%, RPS by 1.58%, and advertising revenue by 1.32% while keeping serving latency stable.
arXiv:2610.09063v1 Announce Type: new Abstract: Multi-label topic assignment for user-generated content (UGC) -- including product reviews and buyer-seller conversations -- poses unique scalability c...
arXiv:2606. 26787v1 Announce Type: cross Abstract: Traditional dynamic pricing models in large-scale e-commerce suffer from limited interpretability, poor utilization of unstructured information, and misalignment with long-term business objectives such as cumulative Gross Merchandise Value (GMV), Return on Investment (ROI) and milestone achievement.
arXiv:2603. 24226v4 Announce Type: replace-cross Abstract: Recent advances in Large Language Models (LLMs) have inspired a surge of scaling research in industrial search, advertising, and recommendation systems.
arXiv:2608. 13833v1 Announce Type: cross Abstract: Conversational advertising aims to deliver useful ads within multi-turn assistant interactions.
arXiv:2610.17368v1 Announce Type: cross Abstract: Generative recommendation models have shown promising results by representing items as semantic IDs and generating these IDs autoregressively. We int...