arXiv AI By Changshuai Wei, John Bencina, Phuc Nguyen, Andre Assuncao Silva T Ribeiro, Benjamin Zelditch

From Prediction to Incrementality: Causal Optimization for Large-Scale Targeting and Recommendation

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arXiv:2608. 10182v1 Announce Type: cross Abstract: Large-scale targeting and recommendation systems are typically built around predictive scores fed into heuristic or local allocation.

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