arXiv:2607. 14161v1 Announce Type: cross Abstract: Pinterest is where people turn inspiration into action as users browse ideas, then take steps toward realization, often by discovering shoppable content.
By Junpeng Hou, XianXing Zhang, Sai Xiao, Derek Cheng, Darren Reger, Olafur Gudmundsson, Mehdi Ben Ayed, Zhiqing Rao, Huizhong Duan
arXiv:2605. 15133v2 Announce Type: replace Abstract: Causal inference, estimating causal effects from observational data, is a fundamental tool in many disciplines.
By Christopher Stith, Medha Barath, Vahid Balazadeh, Jesse C. Cresswell, Rahul G. Krishnan
Incentivized advertising allocates monetary or virtual rewards to drive user engagement, where a key challenge is optimizing continuous incentive magnitudes under strict global constraints. This problem is complicated by high-frequency interactions, delayed feedback, and non-Markovian user dynamics such as fatigue, which limit the effectiveness of existing uplift modeling and constrained reinforcement learning approaches.
arXiv:2607. 15577v1 Announce Type: cross Abstract: Causal bandits exploit structural relationships among variables to share information across interventions and accelerate the identification of high-reward decisions.
By Muhammad Qasim Elahi, Murat Kocaoglu, Mahsa Ghasemi
arXiv:2602. 12972v2 Announce Type: replace-cross Abstract: In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction.
By Siyun Yang, Shixiao Yang, Jian Wang, Di Fan, Kehe Cai, Haoyan Fu, Jiaming Zhang, Wenjin Wu, Peng Jiang
arXiv:2608. 04421v1 Announce Type: cross Abstract: Incentivized advertising allocates monetary or virtual rewards to drive user engagement, where a key challenge is optimizing continuous incentive magnitudes under strict global constraints.
By Gege Chen, Ning Luo, Hao Jiang, Da Li, Wenzheng Shu, Teng Sha, Yanxiang Zeng, Wenxin Tai, Fan Zhou, Xialong Liu