arXiv:2607. 14161v1 Announce Type: cross Abstract: Pinterest is where people turn inspiration into action as users browse ideas, then take steps toward realization, often by discovering shoppable content.
By Junpeng Hou, XianXing Zhang, Sai Xiao, Derek Cheng, Darren Reger, Olafur Gudmundsson, Mehdi Ben Ayed, Zhiqing Rao, Huizhong Duan
arXiv:2605. 15133v2 Announce Type: replace Abstract: Causal inference, estimating causal effects from observational data, is a fundamental tool in many disciplines.
By Christopher Stith, Medha Barath, Vahid Balazadeh, Jesse C. Cresswell, Rahul G. Krishnan
Incentivized advertising allocates monetary or virtual rewards to drive user engagement, where a key challenge is optimizing continuous incentive magnitudes under strict global constraints. This problem is complicated by high-frequency interactions, delayed feedback, and non-Markovian user dynamics such as fatigue, which limit the effectiveness of existing uplift modeling and constrained reinforcement learning approaches.
arXiv:2607. 15577v1 Announce Type: cross Abstract: Causal bandits exploit structural relationships among variables to share information across interventions and accelerate the identification of high-reward decisions.
By Muhammad Qasim Elahi, Murat Kocaoglu, Mahsa Ghasemi
arXiv:2602. 12972v2 Announce Type: replace-cross Abstract: In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction.
By Siyun Yang, Shixiao Yang, Jian Wang, Di Fan, Kehe Cai, Haoyan Fu, Jiaming Zhang, Wenjin Wu, Peng Jiang
arXiv:2608. 04421v1 Announce Type: cross Abstract: Incentivized advertising allocates monetary or virtual rewards to drive user engagement, where a key challenge is optimizing continuous incentive magnitudes under strict global constraints.
By Gege Chen, Ning Luo, Hao Jiang, Da Li, Wenzheng Shu, Teng Sha, Yanxiang Zeng, Wenxin Tai, Fan Zhou, Xialong Liu
arXiv:2607. 01104v1 Announce Type: cross Abstract: In Large Language Model (LLM) training, data mixing plays a pivotal role in determining model performance.
By Zinan Tang, Yukun Zhang, Shaomian Zheng, Zhuoshi Pan, Qizhi Pei, Dingnan Jin, Jun Zhou, Yujun Wang, Biqing Huang
arXiv:2602. 08261v2 Announce Type: replace Abstract: Auto-bidding systems strive to maximize marketing value while maintaining high compliance with efficiency constraints, such as Target Cost-Per-Action (CPA).
By Binglin Wu, Yingyi Zhang, Xianneng Li, Ruyue Deng, Chuan Yue, Weiru Zhang, Xiaoyi Zeng
arXiv:2512. 17629v4 Announce Type: replace-cross Abstract: Prescriptive Process Monitoring (PresPM) recommends interventions during running business processes to optimize key performance indicators (KPIs).
By Jakob De Moor, Hans Weytjens, Johannes De Smedt, Jochen De Weerdt
arXiv:2606. 01457v1 Announce Type: new Abstract: Bayesian optimization is a popular way to optimize expensive systems, where every experiment, simulation, or intervention costs time or money.
By Mohammad Ali Javidian
arXiv:2608. 06792v1 Announce Type: cross Abstract: Foundation model(FM) for recommendation has shown strong ability to model long-horizon sequential user behavior.
By Oseong Choi, Hoeinn Kim, Jihoon Lee, Byungsoo Kang, Taeyeong Jang
arXiv:2607. 20863v1 Announce Type: cross Abstract: Modern recommender systems are typically based on deep learning (DL) models, where a dense encoder learns representations of users and items.
By Wenyuan Wang, Yusong Zhao, Zihao Xu, Hengyi Wang, Qi Xu, Zhigang Hua, Yan Xie, Yi Wang, Zihao Zhao, Bo Long, Chengzhi Mao, Shuang Yang, Hengguan Huang, Hao Wang