arXiv:2608. 13833v1 Announce Type: cross Abstract: Conversational advertising aims to deliver useful ads within multi-turn assistant interactions.
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AgenticGen is a reward‑guided framework for generating advertising videos that splits the task into strategy selection and draft generation, allowing online business feedback to supervise each stage. It learns performance‑based rewards from accumulated online metrics and rubric‑based rewards aligned with human quality standards, then applies DPO and GRPO to refine policies. Offline tests confirm the reward models, and online A/B tests on TikTok show significant gains in CTR, CVR, and advertising value over a baseline.
RL-ADA introduces a co‑evolutionary training framework that replaces costly human annotations with world‑feedback rewards derived from interaction outcomes. In this system, a large Customer Support Agent and an Adversarial Customer Agent train together, guided by an automated judge that rewards successful resolution and realistic intent‑concealing utterances, respectively. Applied to a banking support proof of concept, the method eliminates routing errors and doubles the end‑to‑end PASS rate over five cycles, while also revealing a new adversarial strategy called Contextual Camouflage.
Dialogue systems in e-commerce scenarios often need to satisfy multiple objectives: accurately reasoning over user profiles (e. g.
arXiv:2607. 17281v1 Announce Type: cross Abstract: Auto-bidding plays an essential role in online advertising, automatically adjusting bids for advertisers to optimize their commercial goals.
arXiv:2602. 10226v2 Announce Type: replace-cross Abstract: Optimizing large-scale machine learning systems, such as recommendation models for global video platforms, requires navigating a massive hyperparameter search space and, more critically, designing sophisticated optimizers, architectures, and reward functions to capture nuanced user behaviors.
arXiv:2601. 02871v3 Announce Type: replace Abstract: Task-oriented proactive dialogue agents play a pivotal role in recruitment, particularly for steering conversations towards specific business outcomes, such as acquiring social-media contacts for private-channel conversion.