arXiv AI By Md Omar Faruk Rokon, Andrei Simion, Weizhi Du, Musen Wen, Hong Yao, Kuang-chih Lee

Enhancement of E-commerce Sponsored Search Relevancy with LLM

Read the original on arXiv AI →

arXiv:2607. 03886v1 Announce Type: cross Abstract: Sponsored search plays a crucial role as a revenue stream for search engines, wherein advertisers competitively bid on keywords that align with the users' search queries.

Summary generated by The Flow from the publisher's feed. The full article lives at arXiv AI.

arXiv Machine Learning
Jul 28

SMART: LLM-Augmented Hybrid Retrieval for Dynamic Product Ads

arXiv:2607. 23121v1 Announce Type: cross Abstract: Dynamic Product Ads (DPA) require retrieving relevant items from multi-million product catalogs, balancing two competing objectives: retargeting (re-surfacing known interests) and prospecting (discovering new categories).

By Congfei Zhang, Jingxiao Ma, Xiaodong Liu, Hsiang-wei Chao, Siman Wang, Ge Liu, Shantanu Aggarwal, Vincent Zhang, Meghana Missula, Rachel Liao, Zichu Li, Xiao Bai, Yunzhi Zhou, Yajun Wang, Zhe Liu, Jinchao Li, Yu Zhang
Hugging Face Trending Papers
Jul 29

Improving Item Discoverability in e-Commerce Search via Related Intent Generation

Traditional search systems are optimized to retrieve items that strictly match a query, often prioritizing precision over recall. In e-commerce marketplaces and particularly grocery, this paradigm is limiting, as user satisfaction and commercial outcomes depend heavily on the discoverability of substitute, complementary, and thematically related items.