arXiv Machine Learning

FunnelCausalNet: Funnel-aware Joint Conversion-Revenue Uplift for Multi-tier Coupon Allocation

arXiv:2608. 11675v1 Announce Type: new Abstract: Coupon campaigns seek to lift both conversion and revenue, but gross merchandise value (GMV) follows a deterministic funnel from conversion to conditional order value and is zero-inflated and heavy-tailed.

arXiv Machine Learning
Aug 12

Observational Policy Ranking for SMB Financial Guidance from Multi-Action Accounting Logs

arXiv:2608. 10050v1 Announce Type: new Abstract: Small and medium-sized businesses need timely financial guidance, yet historical accounting logs record self-selected and often co-occurring business changes rather than randomized recommendations.

By Shrutendra Harsola, Vignesh Subrahmaniam, Vikas Raturi, Kamalika Das, Xiang Gao, Kratika Gupta, Ruocheng Guo, Padmaja Jonnalagedda, Ananya Pramod, Sricharan Kumar
arXiv Machine Learning
Jul 22

JD-BP: A Joint-Decision Generative Framework for Auto-Bidding and Pricing

arXiv:2604. 05845v2 Announce Type: replace-cross Abstract: Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget.

By Linghui Meng, Chun Gan, Shengsheng Niu, Chengcheng Zhang, Chenchen Li, Chuan Yang, Yi Mao, Xin Zhu, Jie He, Zhangang Lin, Ching Law