arXiv AI

From Explicit Elements to Implicit Intent: A Predefined Library for Auditable Behavioral Inference

arXiv:2606. 11207v1 Announce Type: new Abstract: We present SemantiClean, a modular framework for extracting structured semantic signals from e-commerce session data and driving pluggable inference targets including purchase intent, customer segmentation, and product affinity through a shared element library.

arXiv Machine Learning
Sep 17

Behavior2Value: Benchmarking and Empowering LLMs for Consumer Value Measurement from E-commerce Behaviors

The paper introduces the Behavior-to-Value (B2V) task, which seeks to identify consumer values from e-commerce behavioral trajectories. It presents the E-commerce Consumption Value Taxonomy (ECVT) and the B2V-Bench dataset, derived from anonymized Taobao logs and covering 25 purchase behaviors with associated value orientations. A new model, B2V-Verifier, is proposed to improve value measurement accuracy, achieving a 34% boost in multi-label classification over strong LLM baselines.

By Peixuan Hou, Bin Chen, Li He, Jian Xu, Bo Zheng, Xiuli Ma, Guojie Song
arXiv AI
Jul 9

Large Behavior Model: A Promptable Digital Twin of the Retail Customer

arXiv:2607. 06993v1 Announce Type: new Abstract: Customer behavior modeling underpins recommendation, marketing, and decision support, yet existing approaches either optimize predictive accuracy without explaining decisions or simulate users without grounding them in real behavioral data.

By Wachiravit Modecrua, Krittin Pachtrachai, Touchapon Kraisingkorn
arXiv AI
Aug 3

DRIP-R: A Benchmark for Decision-Making and Reasoning Under Real-World Policy Ambiguity in the Retail Domain

arXiv:2605. 07699v2 Announce Type: replace-cross Abstract: LLM-based agents are increasingly deployed for routine but consequential tasks in real-world domains, where their behavior is governed by inherently ambiguous domain policies that admit multiple valid interpretations.

By Hsuvas Borkakoty, Sebastian Pohl, Cheng Wang, Bei Chen, Yufang Hou
arXiv Machine Learning
Aug 27

DCEO: Direct Causal Effect Optimization for Long-Term User Value Modeling in E-commerce Search

The paper introduces DCEO, a data‑driven framework that learns item‑level proxy scores directly aligned with long‑term user objectives in e‑commerce search. It aggregates these scores into a user‑level metric, measures alignment via relative causal effect, and uses an actor‑critic model to generate context‑dependent fusion weights for multiple objectives. Offline experiments and a 41‑day online A/B test show DCEO improves GMV by 0.36% over traditional proxies.

By Junzhao Zhang, Tao Zhang, Liren Yu, Feiyi Dong, Zhixuan Zhang, Dan Ou, Haihong Tang
arXiv Computation and Language
Sep 1

LLP: LLM-Based Product Pricing in E-commerce

The paper introduces LLP, a Large Language Model–based generative framework for pricing second‑hand products on consumer‑to‑consumer platforms. LLP retrieves similar items to capture market dynamics, then uses LLMs to generate price suggestions, refined through supervised fine‑tuning and group relative policy optimization. A confidence‑based filter rejects unreliable predictions, and experiments show LLP outperforms prior methods, achieving higher static adoption rates when deployed on Xianyu.

By Hairu Wang, Sheng You, Qiheng Zhang, Xike Xie, Shuguang Han, Yuchen Wu, Fei Huang, Jufeng Chen
Hugging Face Trending Papers
Jul 28

SPARC Segmentation to Prediction via Affine Regression and Counterfactuals

Transaction propensity prediction in B2B e commerce presents unique challenges distinct from B2C contexts, primarily due to the heterogeneous procurement behaviors of organizational entities, which violate SMOTE's implicit assumption of within class feature homogeneity. Specifically, B2B buyers exhibit multi modal procurement cycles that render linear interpolation between minority class samples structurally invalid, producing synthetic data that does not represent real purchasing behavior.