Towards Data Science By Fabio Oliveira

Your Churn Threshold Is a Pricing Decision

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How unit economics should set your classification cutoff, and why they rarely do. The post Your Churn Threshold Is a Pricing Decision appeared first on Towards Data Science .

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arXiv Machine Learning
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The Hidden Costs of 99% Accuracy: A Trustworthiness Audit of the Telco Customer Churn Benchmark

The paper audits the IBM Telco Customer Churn benchmark, revealing that common practices inflate performance metrics. It shows that pre‑split SMOTE boosts churn‑class F1 by 13.1 points, that isotonic regression is the best calibration method while temperature scaling fails on tree ensembles, and that the cost‑optimal decision threshold is 5–10 times lower than the F1‑optimal one, saving about $77,000 per 1,000 customers. The authors also test generalisation on Iranian Telecom and Bank churn datasets, and propose a four‑component reporting checklist with reproducible code.

By Soumyadeep Roy
arXiv AI
Aug 28

Explainable Artificial Intelligence for Customer Churn Prediction in Telecommunications: A Framework for CRM Integration

The paper presents a framework for integrating explainable AI into customer churn prediction for telecommunications. It benchmarks four classifiers—Logistic Regression, Random Forest, XGBoost, and LightGBM—on the IBM Telco Customer Churn dataset, finding comparable performance with Logistic Regression achieving the highest AUC-ROC and LightGBM the highest accuracy. Explanations are provided via SHAP and LIME at both global and instance levels, and a four‑layer CRM integration architecture is proposed to translate risk scores and attribution vectors into actionable retention strategies, projecting a 3.3–5.3 percentage point reduction in churn and $199K–$319K savings per campaign cycle.

By Sandeep Gaddamwar
Towards Data Science
Sep 3

My Model Worked Perfectly. Then I Tried to Make It Useful.

The article describes how to deploy a trained churn classifier as a FastAPI service so that other software can call it. It focuses on the practical steps needed to transform a model that performs well in isolation into a usable, callable API. The post is aimed at readers who want to make their machine‑learning models accessible in real-world applications.

By Ibrahim Salami