arXiv AI By Nicholas J. Hallman, Zachary T. Kowaleski, Anu Puvvada, Jaime J. Schmidt

Sophistication in GenAI Use: Field Evidence from a Large Firm

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The study examines how back‑office employees at a large firm use generative AI (genAI) and finds that senior staff use it more sophisticatedly, likely because of their domain expertise. Sophistication differs across functions, peaking in Strategy, Digital Innovation, and Project Management—areas focused on firm‑wide strategic initiatives. The research also shows that sophistication does not improve over time or as a result of formal AI training, indicating that advanced use is hard to change.

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