arXiv AI By P N Bhargav Teja, Velpula Lokesh Reddy, Madhu Basumata, Susen Sarkar, Rajasekhara Reddy Duvvuru Muni

SmartSalesBench: A Resistance-Aware Multi-Turn Benchmark for Evaluating LLM Sales Agents

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SmartSalesBench is a new multi‑turn conversational benchmark designed to evaluate large language model sales agents against buyer personas that are explicitly programmed to resist and challenge the agents. The benchmark features five agent profiles, twelve resistant buyer personas, fifteen smartphone products across six price tiers, and includes 13,680 sessions across four controlled experiments. Evaluation uses nine metrics grouped into primary, secondary, and exploratory tiers, combining automated LLM‑as‑judge scoring with human assessment.

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