Sell More, Play Less: Benchmarking LLM Realistic Selling Skill
Read the original on arXiv Computation and Language →The paper introduces SalesLLM, a bilingual (Chinese/English) benchmark for evaluating large language models (LLMs) in realistic sales dialogues. It comprises 30,074 scripted configurations and 1,805 curated multi‑turn scenarios from Financial Services and Consumer Goods, with controllable difficulty and personas. An automatic evaluation pipeline uses an LLM judge for sales‑process progress and fine‑tuned BERT classifiers for end‑of‑dialogue buying intent, while a user model, CustomerLM, is trained to improve simulation fidelity. SalesLLM scores correlate strongly with human ratings (Pearson r = 0.86) and reveal that top Chinese LLMs match junior‑to‑intermediate human salespeople but not experts, with cross‑lingual consistency remaining poor.
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