Digital Persuasion: Understanding the Impact of Online Influencers on Public Opinion
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The paper proposes a Friedkin‑Johnsen based framework to identify influential users in online social networks and assess how they shape community opinion. By manipulating initial opinions in experiments, the authors show that top influencers can significantly shift overall community sentiment, and their influence extends beyond direct neighbors to second‑degree contacts. The framework is validated on a tweet dataset from the U.S. presidential election, illustrating the power of digital influencers to alter public opinion.
The paper introduces a digital‑twin framework that simulates opinion dynamics in real Twitter networks by assigning agents attributes such as persona, emotions, centrality, stubbornness, and influence, and using Mistral‑7B to update opinions based on memory and social exposure. Validation on COVID‑19 and U.S. election 2020 datasets shows the framework reproduces opinion trajectories, reducing prediction error by over 50% compared to classical baselines, and improves structural alignment and polarization dynamics. Ablation studies reveal that agent attributes, memory, and social exposure all contribute to predictive fidelity, with agent attributes being the most critical.
arXiv:2604.11312v3 Announce Type: replace-cross Abstract: Large Language Models are increasingly deployed as interacting agents in settings such as online platforms, recommendation systems, and multi...
The study examines how generative AI (genAI) can subtly influence collective opinion dynamics by acting as an 'invisible hand.' Using a large-scale simulation of 50,000 group discussions on 50 controversial statements with three large language models (LLMs), the researchers varied LLM agreeableness and personalization to assess their impact in homogeneous versus heterogeneous groups. Results show that profile-specific personalization boosts LLM influence when the model takes a non-neutral stance, while neutral LLMs exert a stronger effect in homogeneous groups, leading to hypotheses on the joint role of AI features and social configurations in shaping collective opinions.
The paper introduces a controlled testbed to study how goal‑directed persuaders shift stances in networks of large language model agents, using real‑world ego‑network topologies. Experiments across four LLM backbones, five graph structures, and 55 policy statements show that persuasion dynamics depend on topology, competition, topic, and model prior. The study finds that direct exposure predicts stance change, peer relays have measurable influence, and that post‑text analysis alone misses important movement, highlighting the need to evaluate multi‑agent persuasion through trajectory‑level processes, belief probes, exposure provenance, and action logs.
The paper investigates why misinformation spreads more quickly on engagement‑based platforms by dissecting the recommendation algorithm of X. It identifies an engagement fungibility mechanism that rewards instant reactions (likes, retweets) over thoughtful engagement (replies, quotes), allowing misinformation—which tends to attract instant reactions—to receive more recommendations. The authors validate this mechanism through a simulation on the USC X 2024 election corpus, showing that adjusting metric weights has little effect, while requiring thoughtful engagement before amplification can significantly reduce the credibility exposure gap without harming mainstream content or engagement.