arXiv Machine Learning By Omran Berjawi, Rida Khatoun, Giuseppe Fenza

Digital Persuasion: Understanding the Impact of Online Influencers on Public Opinion

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The paper proposes a Friedkin‑Johnsen based framework to identify influential users in online social networks and assess how they shape community opinion. By manipulating initial opinions in experiments, the authors show that top influencers can significantly shift overall community sentiment, and their influence extends beyond direct neighbors to second‑degree contacts. The framework is validated on a tweet dataset from the U.S. presidential election, illustrating the power of digital influencers to alter public opinion.

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